岗位职责：
战略级品牌建设：制定并执行全球品牌战略，提升交易所在Web3领域的品牌影响力、信任度与行业话语权。管理品牌定位、视觉体系及传播调性，确保与Web3创新精神及合规金融属性的高度契合。
市场增长与用户获取：设计并优化用户增长模型，主导关键市场战役（如新市场进入、产品上线推广）。深度理解Web3用户分层（散户、机构、开发者等），制定精准营销策略，提升转化率与生命周期价值（LTV）。
Web3行业营销创新：监测Web3趋势，快速调整营销策略以捕捉新兴机会。
市场团队与跨部门协作：统筹品牌、增长、产品营销、公关、社交媒体、内容营销等团队，建立高效协作机制。与产品、技术、合规团队紧密合作，确保营销策略与业务目标及监管要求一致。
全球市场本地化执行：制定区域化营销策略（如北美、欧洲、亚太），管理本地合作伙伴（KOL、媒体、社区）。确保营销内容符合不同地区文化、语言及合规要求（如KYC/AML相关的广告投放限制）。
任职要求：
本科及以上学历，市场营销、商业管理或相关专业优先。
年以上市场营销经验，其中至少3年担任CMO/高级营销管理岗位。
深度Web3行业经验：有web3数字资产交易所、DeFi协议、NFT平台或Web3基础设施公司经验者优先，熟悉交易所运营模式、用户画像及合规框架。
全球化市场经验：成功主导过海外市场拓展（尤其北美、欧洲、东南亚），英语为工作语言。
Job Responsibilities
Strategic Brand Building: Develop and execute a global brand strategy to enhance the exchange's brand influence, trustworthiness, and industry voice in the Web3 field. Manage brand positioning, visual system, and communication tone to ensure high - level alignment with the innovative spirit of Web3 and its compliant financial attributes.
Market Growth and User Acquisition: Design and optimize user growth models, and lead key market campaigns such as entering new markets and promoting product launches. Gain a deep understanding of Web3 user segments (retail investors, institutional investors, developers, etc.), and formulate precise marketing strategies to increase conversion rates and lifetime value (LTV).
Web3 Industry Marketing Innovation: Monitor trends in the Web3 industry, and rapidly adjust marketing strategies to seize emerging opportunities.
Market Team and Cross - departmental Collaboration: Coordinate branding, growth, product marketing, public relations, social media, and content marketing teams to establish an efficient collaborative mechanism. Work closely with product, technology, and compliance teams to ensure that marketing strategies are in line with business goals and regulatory requirements.
Global Market Localization Execution: Develop regional marketing strategies (e.g., for North America, Europe, and the Asia - Pacific region), and manage local partners (KOLs, media, communities). Ensure that marketing content complies with the cultural, linguistic, and regulatory requirements of different regions (e.g., advertising restrictions related to KYC/AML).
Qualifications and Requirements
Education: Bachelor's degree or above, with a preference for majors in Marketing, Business Administration, or related fields.
At least 8 years of marketing experience, with at least 3 years in a CMO or senior marketing management position. This information is derived from the CMO position descriptions which commonly require such a level of experience for senior - level marketing roles.
Proven experience in the Web3 industry, such as working in Web3 digital asset exchanges, DeFi protocols, NFT platforms, or Web3 infrastructure companies. Familiarity with exchange operating models, user profiles, and compliance frameworks is highly preferred.
Demonstrated success in overseas market expansion, especially in North America, Europe, and Southeast Asia. English as the working language.
