Company Description Eat Global Iraq is part of a food and hospitality company dedicated to turning great food into memorable, crave-worthy experiences. With more than two decades of expertise in casual and fast-casual dining, the company develops, operates, and scales innovative restaurant concepts for diverse markets. Its portfolio includes restaurant brands, delivery-only concepts, and digital food solutions that reflect how modern consumers discover and order food. Eat Global’s ecosystem supports franchisees, cloud-kitchen partners, and restaurant operators through brand licensing, technology, and community-focused delivery platforms. Driven by culinary creativity and innovation, Eat Global builds food brands designed to grow beyond local markets and achieve global impact.
Role Description Social Media Executive & Brand Content Representative
Location: Erbil, Kurdistan Region
Department: Marketing
Reports to: Head of Marketing
Employment Type: Full-Time
About the Role
We are looking for a confident, creative and highly Social Media Executive who can do more than manage social media from behind a screen.
This role is for someone who can become one of the recognizable faces and voices of our brand online, someone who is comfortable being filmed, speaking naturally to an audience, presenting our restaurants, experiences, offers and stories, and communicating with our community in a way that feels authentic and engaging.
Alongside managing our day-to-day social media presence, you will participate in content production and occasionally appear in videos as a brand representative, speaking directly to our audience in Kurdish and, when required, English and/or Arabic.
You should be naturally outgoing, culturally aware, camera-confident and genuinely interested in social media, food, hospitality, lifestyle and current digital trends.
Key Responsibilities
1. Social Media Management
- Manage the day-to-day social media presence across relevant platforms, primarily Instagram, TikTok, Facebook and other relevant channels.
- Prepare, schedule and publish posts, Reels, Stories and other social content.
- Maintain a consistent brand voice, visual direction and communication style.
- Develop and maintain monthly content calendars in coordination with the marketing and creative teams.
- Ensure all content is published accurately, on time and according to brand guidelines.
- Monitor trends, formats, sounds, conversations and emerging social media opportunities relevant to the brand.
- Continuously identify opportunities to improve reach, engagement and content performance.
2. Community Management
- Actively manage comments, direct messages, mentions, tags and online conversations.
- Respond to customers professionally, warmly and in the appropriate language and tone.
- Manage community conversations primarily in Kurdish, with English and/or Arabic when required.
- Escalate complaints, sensitive issues and operational matters to the appropriate department.
- Identify recurring customer questions, feedback and sentiment and communicate relevant insights to the marketing and operations teams.
- Help build a genuine online community rather than simply responding to messages.
3. Brand Face & On-Camera Representation
This is a core part of the role.
- Appear in social media videos as a representative and voice of the brand.
- Speak directly to the audience in Kurdish in a natural, confident and engaging manner.
- Present restaurants, menus, new launches, offers, events, experiences and campaigns on camera.
- Participate in Reels, TikToks, Stories, interviews, behind-the-scenes content, restaurant walkthroughs and other social formats.
- Deliver scripted or semi-scripted talking points while maintaining a natural and authentic presentation style.
- Occasionally participate in trend-based or spontaneous content when appropriate for the brand.
- Help establish a recognizable and consistent personality for the brand across social media.
- Be comfortable being filmed repeatedly and working with photographers, videographers, creators and the wider marketing team.
Being on camera is not an occasional exception to this position — it is an important part of the role.
4. Content Creation & Production
- Contribute ideas for Reels, Stories, TikToks and other short-form content.
- Participate in content shoots and production days.
- Assist with planning what should be filmed, how it should be presented and how it can be adapted for different platforms.
- Identify content opportunities within the restaurants on a daily basis.
- Capture simple mobile-first content when appropriate.
- Work closely with the creative team, videographers, designers and marketing team to ensure content is relevant, timely and engaging.
- Help turn everyday restaurant moments, customer experiences and brand activities into social content.
5. Campaigns, Activations & Events
- Support the social media execution of campaigns, launches, activations and events.
- Attend selected events and activations to create live content and represent the brand.
- Participate in event coverage and real-time Stories/Reels.
- Present special events, offers and experiences directly to the audience when required.
- Help create excitement and anticipation before, during and after campaigns.
6. Social Listening & Trend Awareness
- Stay highly up to date with Kurdish, Iraqi and international social media trends.
- Monitor what people are talking about locally and identify relevant opportunities for the brand.
- Track competitor activity, relevant creators and hospitality trends.
- Identify emerging content formats, cultural moments, memes, sounds and trends that can be adapted appropriately for the brand.
- Bring new ideas to the team rather than waiting for content instructions.
7. Reporting & Insights
Essential
- Kurdish speaker — native or highly fluent.
- Excellent ability to communicate naturally and confidently in Kurdish on camera.
- Fluent in English and/or Arabic is a must.
- Comfortable appearing regularly in social media videos.
- Confident speaking in front of a camera and communicating directly with an audience.
- Strong understanding of Instagram, TikTok, Facebook and short-form video content.
- Strong written communication skills.
- Strong understanding of Kurdish culture, local audience behavior and digital trends in Kurdistan/Iraq.
- Creative mindset with the ability to generate content ideas independently.
- Strong interpersonal and communication skills.
- Professional, presentable and comfortable representing a premium hospitality brand.
- Ability to work in a fast-paced environment and manage multiple priorities.
- Willingness to work on-site at restaurants and attend selected events outside standard office routines when required.
