Digital Marketing Specialist – Remote
Employment type: Full-time
Working arrangement: Fully remote
Experience required: At least three years
About the role
We are an international education services company supporting students applying to study healthcare-related programmes abroad. We are looking for a proactive Digital Marketing Specialist to strengthen our online presence, improve website performance and organic visibility, and generate enquiries through effective digital marketing.
The ideal candidate will have strong practical skills in SEO, WordPress and email marketing, with the ability to take ownership of projects, identify opportunities and implement improvements independently.
Key responsibilities
SEO and website management
- Manage, update and optimise company websites using WordPress.
- Create and improve website pages, landing pages and blog content.
- Conduct keyword research and implement SEO strategies to improve organic rankings, traffic and visibility.
- Optimise page titles, meta descriptions, headings, URLs, internal links and website content.
- Identify technical SEO issues and implement improvements or coordinate with technical colleagues.
- Monitor backlinks, competitor activity and opportunities to strengthen off-page SEO.
Email marketing and lead generation
- Plan, create and manage email marketing campaigns.
- Manage mailing lists, audience segmentation, email templates and automated sequences.
- Analyse campaign engagement, click-through rates and conversions to improve results.
- Support lead-generation initiatives and improve the journey from initial enquiry to conversion.
- Conduct A/B testing across email campaigns and landing pages.
Digital marketing and reporting
- Develop and implement digital marketing activities aligned with business objectives.
- Support Google Ads, Meta Ads and other paid campaigns when required.
- Monitor website traffic, user behaviour and campaign performance using Google Analytics, Google Search Console and other relevant tools.
- Prepare regular reports with clear findings and practical recommendations.
- Collaborate with content, design, sales and other teams to deliver marketing initiatives.
- Stay informed about developments in SEO, WordPress, email marketing and wider digital marketing practices.
Essential requirements
- At least three years of professional experience in digital marketing.
- Strong practical knowledge of keyword research, on-page SEO, off-page SEO and technical SEO fundamentals.
- Hands-on WordPress experience, including creating, updating and optimising pages and landing pages.
- Proven email marketing experience covering campaign creation, segmentation, automation and performance analysis.
- Experience using Google Analytics and Google Search Console.
- Familiarity with SEO tools such as Semrush, Ahrefs, Screaming Frog or similar platforms.
- A good understanding of marketing funnels, lead generation, website user experience and conversion optimisation.
- Strong analytical skills and the ability to translate performance data into practical improvements.
- Strong written and verbal communication skills in English.
- Excellent organisation, time management and attention to detail.
- Ability to manage multiple priorities, meet deadlines and work independently in a remote environment.
- A proactive approach to solving problems and improving results.
Desirable skills
- Experience managing Google Ads, Meta Ads and PPC campaigns.
- Basic knowledge of HTML and CSS.
- Experience with CRM systems and marketing automation integrations.
