Role Title: Paid Social Media Manager / Media Buyer (Meta & TikTok) Company: Wavytalk Lebanon (Authorized distributor for Wavytalk hair tools in Lebanon & Jordan)
About the RoleWavytalk Lebanon is the authorized distributor of Wavytalk hair tools in Lebanon and Jordan. We sell online through wavytalk-lb.com and wavytalk-jo.com. Our growth runs on creator-led video content, and we get a steady flow of new videos from creators, from our internal team, and from the Wavytalk global brand.
You'll own our paid social on Meta and TikTok. You'll work closely with our copywriter, who manages our creator relationships. Your job is to turn that content into winning ads and tell us, clearly and quickly, what to make next.
What You'll Do Daily Creative Testing: Launch new creative tests every day using creator videos, internal videos, and content from the Wavytalk global brand. * Performance Management: Monitor performance daily: cut losers, scale winners, and manage budgets and pacing. * Account Structure: Keep the ad accounts clean and organized, with separate testing and scaling campaigns and consistent naming. * Creative Feedback Loop: Report to the copywriter on what worked and what didn't. Recommend iterations, variations, or new concepts for the next round. * Retargeting & Catalog: Manage retargeting and catalog campaigns. * Tracking & Analytics: Keep an eye on tracking health (Pixel, Conversions API, server-side tracking) and flag issues early. * Compliance: Handle ad rejections and keep the accounts in good standing. * Reporting:* Send a weekly performance report covering ROAS, CPA, CTR, hook rate, and creative learnings.
Must-Haves Experience: 2–3 years running Meta and TikTok ads for ecommerce or DTC brands, with results you can show. * UGC/Video Testing: Experience testing UGC and creator videos at high volume. * Strategy & Attribution: Solid understanding of campaign structure, testing, scaling, and attribution. * Technical Setup: Comfortable with Events Manager, Pixel, and Conversions API basics. * Availability:* Available for calls and messages during core business hours.
What We Offer Compensation: A fixed monthly fee * Flexibility: Flexible working hours outside the core communication window * Culture:* Direct work with the founders, with quick decisions and no bureaucracy
