Job Objective
Your role as Senior Social Media specialist is to lead and optimize social media initiatives by developing engaging content strategies, analyzing platform performance, driving audience growth, and ensuring effective brand communication across all digital channels in alignment with business and marketing objectives.
Main Tasks
- Lead the development and execution of strategic social media plans aligned with brand and business objectives.
- Oversee the management and optimization of all social media platforms to maximize engagement and brand visibility.
- Analyze audience behavior, platform performance, and industry trends to continuously improve content and engagement strategies.
- Drive social listening initiatives to identify customer insights, market trends, and reputation management opportunities.
- Supervise and handle content scheduling, publishing, and campaign execution to ensure consistency and quality across all channels.
- Collaborate with internal stakeholders and creative teams to develop impactful campaigns and digital storytelling initiatives.
- Lead live event coverage strategies and ensure effective real-time engagement across platforms.
- Review, validate and execute when needed,monthly social media performance and community management reports with strategic recommendations.
- Conduct detailed competitive analysis and provide insights to support brand positioning and innovation.
- Mentor junior team members and provide guidance on best practices, platform management, and community engagement.
Qualifications
- Bachelor’s degree in marketing, Digital Marketing, Communications, Business Administration, or a related field.
- Certifications in social media or digital marketing (e.g., Google Digital Garage, Meta Blueprint) are a strong advantage.
- 4+ years of experience in social media management or digital marketing.
- Professional proficiency in Local Language and English required.
- Advanced knowledge of social media platforms, digital ecosystems, content strategies, and audience engagement methodologies.
- Strong experience in community management, online reputation management, and customer engagement strategies.
- Proficiency in advanced social media management, analytics, reporting, and listening tools.
- Excellent communication and copywriting skills with the ability to adapt messaging for diverse audiences and platforms.
- Strong stakeholder management and collaboration skills to coordinate effectively with creative teams, agencies, and internal departments.
- Proven ability to manage multiple campaigns, priorities, and deadlines in a fast-paced environment.
- Strong analytical mindset with the ability to interpret performance metrics and optimize social media strategies accordingly.
- Creative and strategic thinking skills to develop innovative campaigns and impactful digital content initiatives.
- Ability to lead live social media coverage for events, campaigns, and brand activations.
- Up-to-date knowledge of industry trends, social media algorithms, emerging technologies, and best practices in digital engagement.
