Lead Product Manager – Discovery
Reporting to: Senior Director of Product – Discovery
Location: Remote
Job Purpose: The role will own the key discovery experiences, including Search, Browse, Homepage, Product Detail Pages, CMS, catalogue experience, and customer shopping journeys. You will lead a cross-functional squad, define the Discovery roadmap, and balance rapid experimentation with foundational improvements across search quality, SEO, navigation, personalization, and catalogue usability.This position will directly contribute to conversion, revenue, customer satisfaction, and the overall digital shopping experience.
Key Responsibilities:
1. Discovery Strategy and Vision
- Define and own the Discovery vision across Search, Browse, Homepage, Product Detail Pages, SEO, and catalogue systems.
- Identify evolving customer behaviours and translate insights into long-term product strategies.
- Develop relevant, intuitive, and efficient product-discovery journeys.
- Improve how customers find, compare, and select products across multiple markets.
2. Roadmap and Prioritisation
- Build an integrated roadmap covering Search, Browse, PDP, SEO, CMS, personalization, and catalogue improvements.
- Prioritise initiatives based on customer value, commercial impact, data insights, and technical feasibility.
- Balance quick experiments with long-term platform and system improvements.
3. Execution and Delivery
- Lead the product squad through discovery, scoping, delivery, launch, and ongoing optimisation.
- Develop product requirements, define success metrics, and ensure alignment with Engineering and UX.
- Manage the release cadence and maintain visibility of progress, dependencies, and risks.
- Conduct A/B tests and post-launch reviews to evaluate impact and improve features.
4. Cross-Functional Leadership
- Partner closely with UX, Engineering, Data, Marketing, Commercial, Operations, and Customer Experience teams.
- Collaborate with other Product Managers to create a connected end-to-end customer journey.
- Present product insights, recommendations, trade-offs, and decisions clearly to senior stakeholders.
- Build alignment across business and technical teams around Discovery priorities.
5. Team Leadership and Development
- Manage, coach, and develop junior product talent.
- Promote strong product thinking, experimentation discipline, and customer-focused execution.
- Support the recruitment and onboarding of additional product team members as the business grows.
6. Analytics and Experimentation
- Use customer research, funnel analysis, and search and browsing metrics to identify opportunities.
- Partner with Data teams to define metrics, develop dashboards, and assess experiments.
- Lead the SEO product strategy and ensure the technical foundations support multi-market growth.
- Monitor key metrics such as search success, zero-result searches, product engagement, add-to-cart rate, conversion, and revenue.
Qualifications and Experience
- 5–8 years of product management experience within e-commerce, marketplaces, retail technology, or search-heavy digital products.
- Proven experience owning Search, Browse, Product Detail Pages, Catalogue, Personalization, SEO, or similar discovery systems.
- Strong analytical skills, with experience using SQL, dashboards, funnel analysis, and experimentation.
- Demonstrated success leading cross-functional delivery and agile product squads.
- Strong understanding of UX and the ability to translate customer insights into intuitive shopping journeys.
- Experience managing or mentoring Product Managers is preferred.
- Excellent stakeholder management, communication, and prioritisation skills.
Additional advantages:
- Experience with search ranking and relevance.
- Knowledge of recommendation or personalization systems.
- Understanding of technical SEO architecture.
- Experience working with catalogue or product information management systems.
- Exposure to multi-market or multilingual e-commerce platforms.
About Floward :
Founded in 2017, Floward is an online flowers and gifting company; we pride ourselves in creating a seamless experience for our customers and making sending flowers and gifts as enjoyable as receiving them. We source our flowers daily from the best growers and farmers around the world to create one of a kind stunning arrangements and plants that fit every occasion. We also partner with local and international brands to offer a wide range of gifts including chocolate, perfumes, cakes and more, coupled with our arrangements to create the perfect gift. Operating in 36 cities in nine countries across the MENA region and UK, we guarantee same-day delivery across the board through our own refrigerated fleet to ensure our arrangements arrive fresh to the customer.
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