**Senior Social Media Manager – Organic Growth & Creative Strategy
We are looking for a highly creative, strategic, and results-driven Senior Social Media Manager to lead the growth of a prominent personal brand in the health and wellness industry.
This is not a role for someone who only schedules posts, follows trends, or manages a content calendar. We need a senior professional who can generate original ideas, create a clear growth strategy, and turn valuable content into measurable audience growth, engagement, reach, and brand authority.
Key Responsibilities
Develop and lead a complete organic social media strategy across Instagram, YouTube, TikTok, Facebook, and other relevant platforms.
Create fresh, original, and platform-specific content ideas—not copied or repetitive concepts.
Build content series, campaigns, and formats that increase reach, engagement, followers, watch time, and community growth.
Strengthen the personal brand’s credibility, authority, and positioning in the health and wellness field.
Identify why content is underperforming and take direct action to improve results.
Turn long-form videos, lectures, live sessions, and expert knowledge into high-performing short-form content.
Write strong hooks, content angles, briefs, captions, and calls to action.
Guide the content team, including designers, video editors, copywriters, and community managers.
Provide clear creative direction for every piece of content.
Monitor platform updates, audience behavior, competitors, and emerging trends.
Review performance weekly and make data-based decisions.
Set measurable KPIs and provide clear reports on growth, reach, engagement, retention, and conversions.
Use AI tools effectively to improve research, ideation, production speed, and content quality—without producing generic content.
Mandatory Requirements
Minimum 7 years of proven experience in social media management and strategy.
Native or fluent Arabic, with strong knowledge of Arabic-speaking and GCC audiences.
Proven experience growing social media accounts organically.
A strong portfolio showing measurable results—not only attractive designs.
Excellent understanding of Instagram, TikTok, YouTube, Facebook, and short-form video strategy.
Strong storytelling, creative thinking, and content-development skills.
Ability to understand expert-led, educational, and health-related content.
Experience managing a creative team and maintaining high execution standards.
Strong knowledge of analytics, audience retention, watch time, engagement, and platform growth indicators.
Ability to work independently, take ownership, and deliver without constant supervision.
You Are Not the Right Fit If
Your experience is mainly scheduling and publishing posts.
You depend entirely on paid advertising to achieve growth.
You copy competitors or rely only on trending audio.
You cannot provide real examples of accounts you have grown.
You focus on likes and follower counts without understanding retention, trust, and conversion.
You need detailed instructions for every task.
You are not comfortable being accountable for performance and results.
Application Requirements
Applications that do not include the following will not be considered:
Links to accounts you have personally managed.
Clear examples of measurable organic growth you achieved.
Your exact role and contribution to each account.
A short explanation of how you would grow a health expert’s personal brand.
Three original content ideas you would test during your first month.
Your expected monthly compensation.
Your availability and notice period.
Important
This is a senior, hands-on role. We are looking for someone who combines strategy, creativity, leadership, and execution.
Please do not apply if you cannot demonstrate real organic growth and measurable social media results.**
