We’re looking for a Performance Marketing Executive to drive customer engagement, retention and lifecycle performance across multiple brands and markets.
This is a hands-on role for someone who is data-driven, detail-oriented and experienced in CRM and marketing automation.
Key Responsibilities
- Build and execute personalised campaigns across email, push, in-app, WhatsApp and SMS.
- Create lifecycle journeys covering onboarding, conversion, retention, reactivation and winback.
- Build customer segments using behavioural, transactional and lifecycle data.
- Track campaign performance, run A/B tests, and optimise based on results.
- Manage communication frequency and customer targeting across channels.
- Partner with Product and Data teams to improve tracking, customer events and CRM capabilities.
Requirements
- Hands-on experience with CRM platforms such as Braze, CleverTap, MoEngage, Iterable or Salesforce Marketing Cloud.
- Strong understanding of CRM, lifecycle marketing, segmentation and automation.
- Analytical mindset with experience measuring campaign performance and customer behaviour.
- Experience in e-commerce is preferred.
- GCC market experience and exposure to Arabic/English campaigns is a plus.
