We are looking for a creative, organized, and proactive Marketing & Social Media Specialist to lead and manage the marketing activities of The Titans Race, from the initial planning stages through event day and post-event coverage.
Key Responsibilities
- Marketing Strategy & Planning
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Develop and implement a comprehensive marketing strategy to increase brand awareness, registrations, and audience engagement.
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Create a structured marketing timeline and content plan leading up to the event.
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Develop creative campaign concepts and promotional initiatives.
- Content Creation & Video Scripting
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Generate creative content ideas for social media platforms.
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Write scripts and storylines for promotional videos, Reels, interviews, teasers, and event announcements.
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Develop engaging captions, headlines, and promotional messages.
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Ensure consistent branding and communication across all content.
- Production & Team Coordination
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Coordinate with photographers, videographers, and video editors.
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Communicate content requirements, creative direction, and deadlines.
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Follow up on production and editing to ensure timely delivery.
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Review content before publication.
- Social Media Management
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Manage and oversee The Titans Race social media platforms.
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Prepare and maintain a detailed content calendar.
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Schedule posts and determine optimal posting times.
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Ensure consistent posting and audience engagement.
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Manage comments, direct messages, and community interactions.
- Pre-Event Marketing Campaign
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Plan and execute promotional campaigns leading up to the race.
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Create excitement through teasers, countdowns, registration announcements, and behind-the-scenes content.
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Promote registration and encourage participation.
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Coordinate promotional activities with influencers, ambassadors, sponsors, and partners.
- Race-Day Marketing & Coverage
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Develop a comprehensive social media coverage plan for race day.
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Coordinate photographers and videographers to capture key moments.
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Manage real-time Stories, updates, interviews, and participant reactions.
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Ensure sponsor visibility and branding throughout event coverage.
- Post-Event Marketing
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Coordinate the production of the official event aftermovie and recap videos.
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Prepare post-event highlights, photo albums, and thank-you posts.
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Ensure proper recognition and exposure for sponsors, partners, and participants.
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Maintain audience engagement after the event.
- Performance Monitoring & Reporting
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Monitor social media performance, reach, impressions, and engagement.
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Evaluate the effectiveness of marketing campaigns.
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Prepare performance reports and suggest improvements.
Requirements
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Experience in marketing and social media management.
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Strong creative thinking, storytelling, and content-writing skills.
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Experience in planning and executing marketing campaigns.
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Knowledge of social media trends and digital marketing strategies.
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Strong organizational, communication, and coordination skills.
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Ability to manage multiple tasks and meet deadlines.
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Experience coordinating creative teams and external suppliers is a plus.
