Role Summary
The Digital Account Manager is the main point of contact between LUMINA and its clients. You will understand each client's business goals, monitor across Google, Meta, TikTok etc. Coordinate with internal teams to deliver, and report on performance with clarity and confidence. This role combines client relationship management with hands-on digital marketing knowledge.
Key Responsibilities
Client Management
• Serve as the primary contact for assigned clients, building strong, long-term and trusted relationships.
• Understand client objectives, target audiences and KPIs, and turn them into clear campaign briefs.
• Lead regular client meetings, calls and performance reviews.
• Handle client requests, feedback and concerns promptly and professionally.
• Identify opportunities to upsell and expand services based on client needs and results.
Campaign Management and Delivery
• Plan, coordinate and oversee digital campaigns across Google Ads, Meta (Facebook and Instagram), TikTok and other platforms.
• Work with media buyers, designers, content creators and developers to deliver work on time and to a high standard.
• Monitor campaign performance daily and recommend optimizations to improve results (CTR, CPA, ROAS, conversions).
• Manage budgets, timelines and deliverables, ensuring campaigns run within scope.
Reporting and Analysis
• Prepare clear, insight-driven performance reports for clients and internal stakeholders.
• Use analytics tools to track results, identify trends and support recommendations with data.
Requirements Education and Experience
• Bachelor's degree in Marketing, Business, Communications or a related field.
• Minimum of 1 year of professional experience in digital marketing, ideally in an agency or client-facing role.
• A solid marketing background and a good understanding of how digital channels fit together in a full strategy.
Technical Skills
• Working knowledge of Google Ads, Meta Ads Manager and TikTok Ads Manager.
• Familiarity with Google Analytics, Meta Business Suite and reporting or dashboard tools.
• Understanding of campaign structure, targeting, budgeting, A/B testing and conversion tracking.
• Proficiency with Microsoft Office or Google Workspace, especially Excel/Sheets and presentations.
• Proficiency in AI tools such as Claude, ChatGPT, and other AI-powered platforms to support marketing activities, streamline workflows, generate insights, and enhance campaign performance.
Personal Qualities
• Highly motivated, proactive and results-oriented, with a strong sense of ownership.
• Excellent communication skills in English and Arabic.
• Strong organizational and time-management skills, able to juggle multiple clients and deadlines.
• Able to interact professionally with clients, manage client relationships.
• Analytical mindset with attention to detail.
• A team player who is eager to learn and grow.
