Role Purpose:
We are looking for a commercially minded Marketing Manager to own our full 360° marketing strategy across online and offline channels, for both B2B and B2C audiences. This role is for a business builder: someone who links every marketing decision to revenue, market share and brand growth, and who can take the business to its next stage of growth.
Key Responsibilities:
Strategy & Business Growth:
- Build and own the annual marketing strategy and plan, aligned with business targets and growth priorities.
- Identify new markets, segments and revenue opportunities, and turn them into clear go-to-market plans.
- Partner with leadership on pricing, positioning, product launches and expansion decisions.
- Translate business goals into measurable marketing KPIs and report on ROI.
360° Marketing (Online & Offline):
- Lead integrated campaigns across digital, social media, search, email, content, PR, events, outdoor and print.
- Drive performance marketing (paid search, paid social, programmatic) to generate qualified leads and sales.
- Oversee website, SEO and marketing automation to improve conversion across the customer journey.
- Plan and deliver offline activations: exhibitions, trade shows, sponsorships, in-store and on-ground events.
B2B Marketing:
- Develop account-based and lead-generation programs that support the sales pipeline.
- Create sales enablement materials: company profiles, proposals, case studies and presentations.
- Work closely with the sales team on lead quality, conversion and key account growth.
B2C Marketing:
- Grow brand awareness, customer acquisition and retention through targeted consumer campaigns.
- Use customer insights and data to build segments, offers and loyalty initiatives.
- Manage the brand voice and customer experience across all touchpoints.
Brand, Budget & Team:
- Protect and strengthen the brand identity across all channels and markets.
- Own the marketing budget and allocate spend to the channels with the best return.
- Lead, coach and grow the marketing team, and manage agencies and suppliers.
- Track market trends and competitor activity, and turn insights into action.
Key Performance Indicators:
- Revenue and pipeline generated or influenced by marketing
- Lead volume, lead quality and cost per lead / acquisition
- Marketing ROI and budget efficiency
- Brand awareness and share of voice
- Customer acquisition, retention and lifetime value
- Digital performance: traffic, engagement and conversion rates
Requirements:
Experience & Education:
- Bachelor's degree in Marketing, Business Administration or a related field; MBA is a plus.
- 8–10+ years of marketing experience, including at least 3–4 years in a management role.
- Proven track record of delivering 360° campaigns across both online and offline channels.
- Hands-on experience in both B2B and B2C marketing.
- Demonstrated results in growing revenue, market share or entering new markets.
Skills & Competencies:
- Strong business acumen: understands P&L, commercial drivers and how marketing creates value.
- Strategic thinker who can also execute and get into the detail.
- Data-driven: confident with analytics, dashboards and performance reporting (e.g. Google Analytics, Meta Business Suite, CRM tools).
- Digital expertise: performance marketing, SEO/SEM, social media, content and marketing automation.
- Leadership: builds high-performing teams and manages agencies effectively.
- Excellent communicator in English; Arabic is an advantage.
- Strong stakeholder management with senior leadership and sales teams.
What Success Looks Like in the First Year:
- A clear, approved marketing strategy with KPIs linked to business targets.
- Measurable growth in qualified leads and marketing-driven revenue.
- A stronger, more consistent brand across all channels.
- An efficient marketing budget with clear ROI reporting.
- A capable, motivated marketing team and a reliable agency network.
