About the Role
We are seeking a creative, energetic, and results-driven Marketing Executive to support the marketing activities across our golf, hospitality, dining, and leisure experiences.
The ideal candidate will have a strong background in hospitality, golf, lifestyle, or F&B marketing, with a passion for content creation, social media, and brand storytelling. This role will be responsible for creating engaging content, managing digital platforms, promoting events and experiences, and supporting marketing campaigns that enhance guest engagement and drive business growth.
Key Responsibilities
Content Creation & Social Media
- Create engaging content for golf, hospitality, dining, events, sports, and leisure experiences.
- Develop and manage social media content calendars across multiple brands and outlets.
- Create content for Instagram, Facebook, TikTok, LinkedIn, YouTube, and other digital platforms.
- Write captions, promotional copy, event announcements, and campaign messaging.
- Produce reels, stories, short-form videos, and behind-the-scenes content.
- Schedule and publish approved content across all social media channels.
- Monitor customer engagement, online reviews, comments, and messages.
Photography & Videography
- Plan and coordinate photography and videography shoots for golf facilities, hospitality outlets, events, and promotional campaigns.
- Capture and edit photos and videos when required.
- Support content creation during tournaments, member events, activations, and hospitality experiences.
- Maintain an organized library of marketing assets, photographs, and videos.
Marketing Campaigns & Brand Promotion
- Support the promotion of golf experiences, tournaments, dining offers, seasonal campaigns, member events, and special promotions.
- Develop innovative marketing initiatives to increase customer engagement and brand awareness.
- Coordinate marketing collateral including digital banners, flyers, menus, posters, and promotional materials.
- Ensure brand consistency across all communication channels.
Events & Activations
- Support marketing activities for tournaments, member events, corporate events, hospitality activations, and community initiatives.
- Coordinate event branding, photography, guest communications, and promotional activities.
- Work closely with operational teams to maximize event visibility and attendance.
- Attend weekend, evening, or public holiday events when required.
Influencer & Partnership Management
- Identify and coordinate collaborations with golf influencers, content creators, media representatives, and brand partners.
- Manage influencer visits, event invitations, and partnership activations.
- Monitor campaign performance, engagement, and reach.
Digital Marketing
- Assist with digital advertising and social media campaigns.
- Support website updates, promotional landing pages, and online listings.
- Maintain accurate information across digital platforms and business listings.
- Monitor social media analytics, campaign performance, and customer engagement metrics.
Reporting & Administration
- Prepare weekly and monthly marketing reports.
- Track campaign results, website performance, social media growth, and customer feedback.
- Conduct competitor research and market analysis.
- Maintain marketing calendars, campaign records, budgets, and departmental documentation.
Skills & Competencies
- Strong understanding of golf, hospitality, leisure, lifestyle, or F&B marketing.
- Excellent content creation, copywriting, and storytelling skills.
- Experience creating social media content, reels, and short-form videos.
- Strong photography and videography skills.
- Knowledge of current social media trends and digital marketing best practices.
- Ability to manage multiple projects, campaigns, and deadlines simultaneously.
- Strong communication, stakeholder management, and organizational skills.
- Creative mindset with strong attention to detail.
- Proficiency in Canva, CapCut, Microsoft Office, and social media management platforms.
- Knowledge of Adobe Creative Suite is an advantage.
Qualifications & Experience
- Bachelor's Degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field.
- Minimum 2-4 years' experience in marketing, preferably within golf, hospitality, hotels, resorts, leisure, sports, or F&B environments.
- Proven experience in content creation, social media management, and campaign execution.
- Portfolio showcasing social media campaigns, content creation, photography, videography, or promotional work is preferred.
- Excellent written and spoken English communication skills.
- Candidates currently based in Abu Dhabi will be preferred.
