About Drop Me:
Drop Me is building AI-native circular recovery infrastructure that connects physical recycling experiences with digital rewards, data, engagement, and measurable environmental outcomes.
Our work sits at the intersection of technology, consumer behaviour, sustainability, brand and growth.
We are looking for a Brand & Growth Intern who wants to work on that intersection — not someone looking only to schedule social media posts.
The Role
You will help turn Drop Me from something people see into something they understand, try, return to, and talk about.
Your work will cover the full growth journey:
Awareness → Acquisition → Activation → Repeat Use → Referral → Advocacy
You will work across digital channels, physical RVM activations, the Drop Me app ecosystem, partnerships, campaigns, community and performance data.
This is a hands-on role.
You will be expected to create, test, measure, learn and improve — not simply execute instructions.
What You Will Own:
1. Brand Positioning & Messaging
Help make Drop Me easier to understand and harder to forget.
You will:
2. Growth Funnel
Understand where people drop off and help improve the journey.
You will work across:
You should be able to ask:
Where are we losing people? Why? What can we test next?
3. Growth Experiments
You will help design and run small, measurable experiments.
Examples may include:
Each meaningful experiment should have:
Hypothesis → Test → Metric → Result → Decision
We value useful learning more than impressive-looking activity.
4. Campaigns & Activations
Support campaigns around Drop Me locations, RVM deployments, partnerships and product initiatives.
You may contribute to:
You will help connect these elements into one customer journey, rather than treating each channel separately.
Content is part of the role — but not the whole role.
You will help:
We care more about what the content causes people to do than how many posts were published.
6. Retention & Community
Growth does not end after the first recycling session.
You will help explore ways to increase:
You may work with Green Wallet, competitions, rewards, offers, notifications, and other consumer-facing parts of the Drop Me ecosystem.
7. Performance & Measurement
You do not need to be a data analyst, but you must be comfortable making decisions from data.
You will help track metrics such as:
You will help distinguish between:
Vanity metrics and metrics that change decisions.
8. Partnerships & Commercial Growth Support
Some growth opportunities will involve partners rather than consumers directly.
You may support:
You should gradually understand how consumer engagement can translate into commercial value for hosts, sponsors, and partners.
9. Market & Consumer Intelligence
We expect curiosity beyond the laptop.
You may:
Research should lead to a decision — not another presentation.
What Good Performance Looks Like
During the internship, we expect progress toward being able to:
What We Are Looking For
You may come from marketing, business, media, communications, entrepreneurship or another relevant background.
More important than your degree is how you think.
You should have:
Useful Skills — Not Mandatory
Experience with any of the following is valuable:
You are not expected to know everything on day one.
AI & Modern Growth Tools
AI is part of the working environment at Drop Me.
You may use AI for:
But we expect you to know when an AI-generated answer is:
The goal is not to avoid AI.
The goal is to develop judgment that AI cannot replace.
How We Work
You may work with people across:
This means a campaign idea may need to survive technical, operational, financial, and commercial reality before it goes live.
This Role Is Probably Not for You If
You mainly want to:
What You Can Learn Here
The role provides exposure to more than traditional social-media marketing.
You will gain experience across:
Brand Strategy
Consumer Growth
Growth Experiments
Physical × Digital Customer Journeys
Retention & Rewards
Community
Performance Marketing
Marketing Analytics
Partnership Marketing
Sustainability Communication
AI-Assisted Growth
Commercial Growth
Most importantly, you will learn how growth decisions change when they interact with a real product, real users, real operating environments, and real commercial constraints.
The Standard
We are not looking for the intern with the most marketing terminology.
We are looking for someone who can increasingly answer four questions:
What is actually happening?
Why is it happening?
What should we test or change?
Did it work?
If that way of thinking excites you, this role will give you a lot to work with.
