Role Description The SEO and Google Ads Specialist is a part-time role responsible for planning, implementing, and optimizing search engine optimization and paid search campaigns. On a day-to-day basis, the specialist conducts keyword research, performs SEO audits, improves on-page elements, and manages link-building initiatives to increase organic visibility. The role also involves monitoring and interpreting web analytics, optimizing Google Ads campaigns, and preparing performance reports with clear, actionable insights. This is a hybrid position based in Beirut, with a mix of in-office collaboration and work-from-home flexibility. The specialist will work closely with the broader marketing team to align SEO and paid search efforts with overall campaign objectives.
Qualifications
- Ability to conduct comprehensive Keyword Research and perform detailed SEO Audits.
- Experience with On-Page SEO optimization, including metadata, content structure, and technical best practices.
- Proficiency in link-building strategies that follow ethical, white-hat SEO guidelines.
- Skills in Web Analytics, including tracking, reporting, and interpreting data from tools such as Google Analytics and Google Search Console.
- Hands-on experience managing and optimizing Google Ads campaigns, including bidding, targeting, and A/B testing.
- Strong analytical and problem-solving skills, with attention to detail and data accuracy.
- Effective communication skills and the ability to collaborate in a hybrid work environment.
- Familiarity with SEO and SEM tools (e.g., Google Ads, Ahrefs, SEMrush, or similar platforms) is highly beneficial.
- Relevant coursework or a degree in Marketing, Business, Communications, or a related field is an advantage, as is prior experience in digital marketing or agency settings.
