About the Job
Chedid Capital Group is a leading investment group in the (re)insurance industry with an extensive presence of 80-plus subsidiaries, powered by 1,700-plus employees across more than 85 countries in Europe, the Middle East, Africa, and Asia.
Through its diverse portfolio spanning (re)insurance, risk advisory, and education, the Group has built one of the industry's most dynamic networks, combining global scale and local market expertise.
Chedid Capital is looking for a Digital Marketing Specialist to support the planning, execution, and optimization of digital marketing campaigns, website management, lead generation, and digital communication activities, while monitoring performance and coordinating with internal teams and external service providers.
Responsibilities
Digital Marketing Campaigns & Advertising
- Assist in planning, executing, and optimizing digital marketing campaigns.
- Support paid advertising campaigns across digital platforms including Meta Ads, Google Ads, LinkedIn Ads, etc.
- Track leads, conversions, and customer journeys across digital channels.
Website Management & SEO
- Coordinate with designers, developers, and external agencies for campaign execution and website updates.
- Assist in website content management and updates using CMS platforms.
- Support SEO activities including keyword research, on-page optimization, and website audits.
- Monitor website performance, analytics, and user behavior using tools such as Google Analytics.
Content Development & Lead Generation
- Create marketing briefs, campaign content, and digital communication materials.
- Assist in lead generation activities.
- Support CRM-related marketing activities and customer engagement initiatives.
Market Research & Marketing Coordination
- Conduct competitor analysis and market research to identify digital trends and opportunities.
- Coordinate with internal teams to ensure timely delivery of marketing projects and campaigns.
- Maintain and organize marketing databases, reports, and campaign documentation.
Performance Monitoring & KPIs
- Monitor campaign performance and prepare weekly/monthly performance reports.
- Track campaign reach, engagement, clicks, and conversion rates across digital platforms.
- Monitor website traffic, user behavior, and lead generation performance.
- Track the effectiveness of SEO activities and website optimization efforts.
- Monitor lead generation and customer engagement metrics through available CRM and reporting tools.
- Maintain accurate performance data and support the identification of opportunities for improvement.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Computer Science, or related field.
- 2–4 years of experience in digital marketing, marketing coordination, or related internships.
- Basic understanding of digital marketing concepts and online customer acquisition.
- Familiarity with digital advertising platforms such as Meta Ads, Google Ads, and LinkedIn Ads.
- Basic knowledge of SEO principles and website optimization.
- Familiarity with Google Analytics, Google Tag Manager, or reporting tools is a plus.
- Experience working with CMS platforms.
