About the Role
We're looking for a data-driven and results-oriented Performance Marketing Specialist to join our growing marketing team.
You'll be responsible for planning, executing, and optimizing paid digital campaigns across multiple brands and industries, with a strong focus on maximizing ROI, generating qualified leads, and driving measurable business growth.
Key Responsibilities
- Plan, launch, manage, and optimize paid campaigns across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
- Develop performance marketing strategies aligned with each brand's objectives, target audience, and budget.
- Manage advertising budgets and optimize spending to maximize ROAS and ROI.
- Monitor and analyze key performance indicators, including CPA, CPL, CPC, CPM, CTR, conversion rates, and ROAS.
- Implement and manage tracking tools, including Meta Pixel, Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
- Conduct A/B testing across creatives, audiences, landing pages, and campaign structures.
- Develop retargeting, remarketing, and audience segmentation strategies.
- Collaborate with the creative and account management teams to improve campaign performance.
- Prepare performance reports, identify opportunities, and recommend data-driven improvements.
- Stay updated on advertising platform developments, emerging trends, and performance marketing best practices.
Requirements
- 3+ years of hands-on experience in performance marketing and paid media management.
- Proven experience managing and optimizing campaigns on Meta Ads Manager and Google Ads.
- Strong understanding of campaign structures, bidding strategies, audience targeting, and conversion optimization.
- Experience with GA4, Google Tag Manager, Meta Pixel, and reporting dashboards.
- Strong analytical skills with the ability to translate data into actionable insights.
- Experience managing multiple advertising accounts and budgets simultaneously.
- Familiarity with e-commerce advertising, lead generation, and conversion funnels.
- Strong organizational skills, attention to detail, and ability to meet deadlines.
- Excellent command of English; Portuguese is a plus.
What We're Looking ForSomeone who goes beyond launching ads. Someone who understands the numbers, challenges campaign performance, identifies growth opportunities, and takes ownership of results.
Apply NowTo Apply, Please submit your CV to info@aidibi-group.com along with examples of campaigns they've managed and measurable results achieved.
