M3aarf & MindLuster are looking for a Senior SEO Specialist to lead organic growth across our online learning platforms.
With thousands of course and category pages and a large international audience, we’re looking for someone who understands how to grow SEO at scale and can combine Technical SEO, Content SEO, Programmatic SEO, and AI Search / GEO.
Responsibilities Own and execute the SEO strategy for M3aarf and MindLuster. * Identify opportunities to increase organic traffic, rankings, and course discovery. * Conduct technical SEO audits and work directly with developers to implement improvements. * Optimize course, category, skill, and landing pages for search intent. * Develop scalable SEO strategies for websites with tens of thousands of pages. * Improve site architecture, internal linking, crawlability, and indexation. * Manage keyword research, clustering, mapping, and competitor analysis. * Identify and resolve duplicate/thin content, cannibalization, and indexing issues. * Define SEO requirements for new product features and page templates. * Develop Programmatic SEO opportunities to create valuable search-driven pages at scale. * Optimize structured data / Schema markup and SERP appearance. * Monitor performance using Google Search Console, GA4, Ahrefs/Semrush, and other SEO tools. * Analyze rankings, impressions, CTR, conversions, and organic growth opportunities. * Build strategies for international SEO, with particular focus on GCC markets, especially Saudi Arabia. * Stay ahead of Google algorithm changes and evolving search behavior. * Develop GEO / AI Search optimization* strategies to improve visibility across AI-powered discovery platforms such as ChatGPT, Gemini, Claude, and AI search experiences. * Work closely with Product, Development, Content, and Catalog teams.
Requirements 3+ years of hands-on SEO experience, preferably with large or high-traffic websites. * Strong experience with Technical SEO and Content SEO. * Proven track record of growing organic traffic and rankings. * Strong understanding of crawling, rendering, indexing, canonicalization, sitemaps, robots.txt, redirects, and Core Web Vitals. * Experience optimizing websites with thousands of dynamically generated pages. * Strong knowledge of Google Search Console, GA4, Ahrefs/Semrush, Screaming Frog, and keyword research tools. * Good understanding of HTML and how modern websites are rendered and indexed. * Strong analytical and problem-solving skills. * Ability to turn SEO analysis into clear tasks for developers and content teams. * Experience with Programmatic SEO, international SEO, or GEO/AI Search optimization is a strong plus. * Experience in EdTech, marketplaces, directories, or other large-scale platforms* is a plus
