The Regional Marketing Manager will be responsible for leading the planning and execution of marketing strategies within the assigned region to strengthen brand awareness, drive customer engagement, and support business growth. This role oversees multi-channel campaigns, digital initiatives, and regional content development while ensuring alignment with global brand standards.
The Regional Marketing Manager will manage a regional marketing team, collaborate with cross-functional departments, and monitor market trends and competitor activities to maintain a strong, competitive presence across the region.
Candidates from Jordan & Egypt are welcomed to apply for the position
Job Responsibilities
Strategic Planning & Execution
- Develop and execute comprehensive regional marketing plans and campaigns aligned with corporate and business objectives.
- Translate global marketing strategies into actionable regional initiatives that drive growth and engagement.
- Identify key regional markets and customer segments to optimize marketing impact and reach.
- Ensure all regional strategies support overall company goals and brand positioning.
Market Research & Analysis
- Conduct market research to identify regional trends, customer preferences, and emerging growth opportunities.
- Analyze regional data to inform decision-making and guide campaign adjustments.
- Monitor competitor activities and market shifts to maintain a competitive advantage.
- Provide regular insights and reports to senior management on regional performance and trends.
Campaign & Digital Marketing Management
- Oversee the planning, implementation, and optimization of multi-channel marketing campaigns across digital, print, and event platforms.
- Manage and enhance digital marketing initiatives, including SEO, PPC, social media, and email marketing.
- Coordinate with the global marketing team to ensure consistent messaging and visual identity.
- Analyze and report on campaign performance, adjusting strategies to maximize ROI and customer engagement.
Brand & Content Development
- Create and manage content tailored to regional audiences, ensuring relevance and alignment with global branding.
- Maintain consistent brand messaging across all regional marketing materials and platforms.
- Support product launches, promotions, and communications that reinforce the company’s market positioning.
Budget & Resource Management
- Manage the regional marketing budget, ensuring efficient allocation of resources and measurable returns.
- Evaluate the effectiveness of marketing spend through data-driven reporting and ROI analysis.
- Oversee vendor and agency relationships to ensure quality and cost-effective outcomes.
Leadership & Team Development
- Lead, mentor, and develop a regional marketing team, providing clear direction, feedback, and growth opportunities.
- Foster a culture of collaboration, accountability, and innovation within
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree preferred).
- 10+ years of progressive marketing experience, including proven success in managing regional or multi-country marketing operations.
- Demonstrated expertise in developing and executing regional marketing strategies that drive measurable business growth.
- Strong experience in digital marketing, including SEO, PPC, social media, and email campaigns.
- Proven ability to manage and optimize marketing budgets with a strong focus on ROI.
- Excellent analytical, project management, and organizational skills.
- Outstanding leadership and team management capabilities, with experience coaching and developing marketing professionals.
- Exceptional communication, presentation, and stakeholder engagement skills.
- Proficiency in marketing tools and platforms, including CRM systems, analytics dashboards, and digital marketing software.
- Self-driven, proactive, and comfortable working independently while collaborating across cross-functional and regional teams.
- Ability to adapt to diverse markets and manage multiple priorities in a fast-paced global environment.
Qualified candidates can send their CVs to HR@LENSEC.COM
