Find a job, a company, or an NGO Job Responsibilities:
- Develop and execute PR activities across the Group and its different brands.
- Build and maintain relationships with media, journalists, publications, influencers, and industry stakeholders.
- Secure relevant media coverage, interviews, features, and brand exposure.
- Prepare press releases, media statements, corporate announcements, and PR content.
- Coordinate media interviews, press visits, events, launches, and photoshoots.
- Identify PR opportunities for new destinations, business launches, hospitality concepts, restaurants, achievements, and company milestones.
- Support the visibility and positioning of the Group and its senior leadership.
- Work closely with Marketing, Social Media, Business Development, and Management to ensure consistent brand communication.
- Monitor media coverage and manage the Group’s public image and reputation.
- Identify relevant awards, events, partnerships, and industry opportunities to increase Group visibility.
- Maintain an updated database of media contacts and PR partners.
- Prepare regular reports on media coverage, PR activities, and results.
Job Qualifications:
- Bachelor’s degree in PR, Communications, Marketing, Journalism, or a related field.
- 6+ years of experience in PR, communications.
- Strong knowledge of the UAE media and PR landscape.
- Established relationships with media, journalists, and relevant industry platforms.
- Experience in tourism, hospitality, travel, restaurants, or lifestyle brands is highly preferred.
- Excellent English communication and writing skills.
- Strong networking, communication, and relationship-building skills.
- Presentable, proactive, creative, and confident when dealing with media and senior management.
- Ability to manage multiple brands, PR activities, and deadlines.
