Compare your skills with the requirements for Media Buying Supervisor and see what you need to learn
Campaign Brief & Media Requirements
Translate marketing and campaign requirements into clear ATL media briefs by defining the required advertising format, media channel, placement requirements, campaign duration, target locations, and execution specifications to ensure vendors receive clear and actionable requirements.
Define the required media and advertising formats based on campaign objectives, target audience, coverage requirements, and campaign timelines to ensure the selected media channels support the intended communication objectives.
Media Sourcing & Opportunity Identification
Source suitable media opportunities across TV, radio, outdoor, and public transportation by communicating with media owners, advertising companies, and relevant vendors to identify available placements that meet campaign requirements.
Identify new advertising opportunities and media placements by maintaining strong connections with media owners, advertising companies, and the wider advertising market to expand the company’s available media options.
Evaluate available media opportunities and commercial proposals by comparing placements, coverage, costs, availability, added-value opportunities, and execution requirements to support the selection of the most suitable media options.
Commercial Negotiation & Vendor Management
Negotiate media deals and commercial terms with vendors and media owners by leveraging market knowledge, available alternatives, and campaign volumes to secure competitive rates and maximize the value of the company’s media investment.
Manage relationships with advertising companies, media owners, and external vendors by maintaining regular communication and evaluating vendor responsiveness and service quality to build a reliable supplier network.
Approvals & Contracting
Coordinate the internal approval process for ATL and offline media activities by sharing media proposals, commercial terms, campaign details, and required documentation with relevant stakeholders to ensure timely decision-making.
Coordinate the contracting process for ATL and offline media activities by preparing and reviewing commercial agreements, aligning contractual terms with approved media plans, and following up on required approvals to ensure campaigns are contracted accurately and on time.
Production & Campaign Preparation
Coordinate advertising production requirements with media vendors and production partners by providing approved artwork, creative materials, specifications, and deadlines to ensure all campaign materials meet channel requirements and are delivered on time.
Coordinate ATL-related production activities, including photoshoots and social media video production, when required by aligning vendors, production teams, schedules, locations, and deliverables to ensure the required content is produced according to the approved brief.
Ensure all campaign materials are ready for deployment by coordinating with relevant internal teams, production partners, and media vendors to resolve any material or specification issues before the campaign launch.
Media Booking & Campaign Deployment
Manage the booking and deployment of ATL media campaigns by coordinating airing schedules, outdoor placements, public transportation advertising, and other offline media deliverables to ensure campaigns go live according to the approved plan.
Coordinate campaign launch timelines with media owners and vendors by confirming booking details, placements, schedules, materials, and required execution dates to ensure campaigns are launched as planned.
On-Ground Execution & Monitoring
Follow up on campaign execution and media delivery by maintaining regular communication with vendors and conducting on-ground follow-ups and site visits when required to verify that advertising materials are properly installed, displayed, or aired as agreed.
Verify the execution of outdoor and public transportation advertising placements by conducting field visits and reviewing deployed advertising materials to ensure the actual execution matches the approved campaign requirements.
Monitor TV and radio campaign airing by following up with media vendors and reviewing airing schedules and delivery confirmations to ensure campaigns are delivered according to agreed bookings.
Issue Resolution & Campaign Closure
Resolve campaign execution issues with media owners and vendors by identifying deviations from the approved plan and coordinating corrective actions to minimize campaign disruption and ensure agreed deliverables are fulfilled.
Follow up on outstanding campaign deliverables by coordinating with vendors and internal stakeholders to close any pending execution, production, or contractual requirements.
Maintain accurate records of ATL campaigns, contracts, media bookings, vendor agreements, and campaign deliverables by keeping relevant documentation and status updates organized to support campaign tracking, approvals, and future planning.
Market & Vendor Development
Monitor developments in the ATL and offline media market by staying connected with advertising companies, media owners, and vendors to identify new formats, placements, and commercial opportunities
Maintain and develop a network of reliable media and advertising vendors by continuously assessing vendor capabilities, responsiveness, execution quality, and commercial competitiveness to support future campaigns.
Requirements
* Bachelor’s degree in any field.
3+ years of relevant experience in ATL, offline media, media buying, advertising, or a related field.
Hands-on experience managing TV, radio, outdoor/OOH, and/or public transportation advertising.
Experience dealing with advertising agencies, media owners, production houses, and external vendors.
