POSITION PURPOSE
Drive marketing strategies across the region. Your role involves creating and implementing marketing initiatives, ensuring brand consistency, and contributing to the overall success of Company's marketing efforts in the GCC.
Follow all company policies and procedures; maintain confidentiality of company information; protect company assets; protect the privacy and security of company information.
ESSENTIAL FUNCTIONS
· Develop and execute comprehensive marketing strategies aligned with Company's business objectives and brand positioning.
· Collaborate with cross-functional teams to integrate marketing plans with overall organizational goals.
· Collaborate with license teams to execute all marketing plans effectively
· Oversee and safeguard the Company's brand identity, ensuring consistency across all marketing channels and materials among all GCC regions.
· Develop brand-building initiatives to enhance brand visibility and equity.
· Lead the planning and execution of product launches, promotional campaigns, and seasonal marketing initiatives.
· Collaborate with operation, culinary and finance teams to ensure effective marketing of new offerings.
· Develop and implement digital marketing strategies to enhance online presence and engage with target audiences.
· Oversee social media, website content, newsletters and online advertising campaigns.
· Conduct market research to identify trends, consumer behavior, and competitive landscape.
· Analyze marketing data and metrics to measure campaign effectiveness and adjust strategies as needed.
· Plan and execute advertising campaigns across various media channels.
· Build and maintain relationships with media outlets to ensure positive coverage and effective communication.
· Coordinate and HR retainer for events. Manages sponsorships, and collaborations to enhance brand visibility.
· Evaluate the success of events and propose improvements for future initiatives.
· Work closely with franchise partners to align marketing efforts and ensure consistent messaging.
· Provide marketing support and resources to Licenses as needed.
· Develop and manage the marketing budget, ensuring cost-effective strategies and optimizing return on investment.
· Monitor expenses and provide regular budget reports.
· Collaborate with the agency and the graphics designer to develop compelling and onbrand marketing materials.
· Ensure that marketing collateral meets quality standards and brand guideline of company and resonates with the target audience.
· To make sure the loyalty program is running smoothly and reach the custoCmer engagement initiatives, and CRM strategies.
· Enhance customer relationships through targeted communication and personalized marketing efforts.
· Work closely with sales, operations, and other departments to align marketing strategies with overall business objectives.
· Foster a collaborative environment to ensure seamless execution of marketing plans.
· Utilize data analytics and insights to inform marketing decisions and optimize campaign performance.
· Implement A/B testing and other methodologies to refine marketing strategies.
· Explore opportunities for market expansion and contribute to the development of entry strategies in new regions.
· Collaborate with business development teams to drive successful market entries.
· Communicate marketing plans, initiatives, and results effectively to internal stakeholders and leadership.
· Provide regular updates on marketing activities and performance.
· Stay abreast of industry trends, marketing innovations, and competitor activities to inform and elevate Company's approach.
· Manage multiple projects simultaneously, adhering to deadlines and project timelines.
· Prioritize workload effectively and communicate progress regularly.
