RESPONSIBILITIES
· Design, develop and implement Marketing strategic plans, policies and procedures in compliance with corporate Marketing strategy and brand guidelines in order to support the achievement of overall business objectives.
· Ensure the effective implementation of plans, policies and procedures.
· Plan, divide and allocate the marketing operation budgets as well as assist and support the development of the regional marketing budgets.
· Regularly monitor and review the performance of the marketing department in order to maintain the efficiency and the productivity of the department.
· Maintain an awareness of best practice techniques and tools in the area of marketing management so that the department continues to deliver marketing plans in a manner that will maximize brand revenues and profitability.
· Attend and contribute to business planning and decision making meetings in order to communicate effectively within the organization and provide marketing input and support to overall business decision making.
· Prepare management information reports in order to ensure that Senior Business Managers have the relevant information needed to support strategic decision-making.
· Communicate with external parties and representatives (e.g. media organizations; Advertising agencies…) as required to ensure that the brand image is maintained within brand guidelines.
· Plan, coordinate and host marketing events.
· Design, develop and oversee the implementation of special customer loyalty programs in order to maximize brand loyalty and thus brand revenue.
· Manage, coordinate monitor and follow up on brand activations in order to make sure that all activities run smoothly.
REQUIRED QUALIFICATIONS AND SKILLS
· University graduate with a degree in Business Marketing, Public Relations, or Business Management field. Master’s degree is preferable.
· A minimum of 5 to 7 years’ experience in the same or similar field.
· Computer literate with knowledge of standard office software applications.
· Fluent in English and Arabic. French is a plus.
· Thorough conceptual/theoretical knowledge of key marketing and advertising principles.
· Thorough knowledge of the market sector in which the brands managed are placed.
· Detailed knowledge of the company corporate marketing strategy.
· Detailed knowledge of brand marketing specifications.
· Excellent knowledge of local and regional advertising options.
· Excellent knowledge of market research tools and techniques.
· In depth understanding of retail business activities.
· Excellent Communication, both written and verbal as well as interpersonal and presentation skills.
· Self-motivated with strong Organizational, Analytical, Planning, and time management skills
· Outstanding Decision making, problem solving, and negotiation skills.
· Excellent leadership skills and ability to communicate with individuals with different educational and cultural backgrounds.
· Ability to maintain strict confidentiality of departmental issues and documentation.
