POSITION SUMMARY
The Marketing Director is responsible for developing and leading the overall marketing strategy of the Fashion House, ensuring strong brand positioning, visibility, desirability, and commercial growth across all markets and channels.
The role combines strategic leadership, brand development, campaign management, digital marketing, client engagement, events, partnerships, and performance analysis, while ensuring that all marketing initiatives remain aligned with the House’s identity, creative vision, and luxury standards.
The Marketing Director works closely with the Creative/Design, Sales, PR & Communications, Retail, E-commerce, and Operations teams to ensure a consistent and compelling brand experience.
KEY RESPONSIBILITIES
Marketing Strategy & Brand Positioning
Collection & Campaign Marketing
Digital & Social Media
Client & CRM Marketing
Events & Brand Activations
Partnerships & Collaborations
Celebrity, Influencer & Talent Marketing
Content & Brand Storytelling
Budget & Performance Management
Team Leadership
REQUIRED PROFILE
Bachelor’s or Master’s degree in Marketing, Communications, Business, Fashion Management, or a related field.
Significant experience in marketing, preferably within luxury fashion, couture, beauty, luxury retail, or a comparable premium industry.
Strong understanding of luxury consumer behavior and international fashion markets.
Proven experience in developing and implementing brand and marketing strategies.
Strong knowledge of digital marketing, social media, CRM, content, and campaign management.
Experience managing teams, agencies, budgets, and multiple projects simultaneously.
Excellent communication, presentation, negotiation, and organizational skills.
Strong commercial awareness combined with a sophisticated understanding of luxury brand positioning.
High level of discretion and professionalism.
Fluent English; French is highly desirable. Additional languages are an advantage.
KEY COMPETENCIES
Strategic Leadership | Luxury Brand Management | Marketing Strategy | Campaign Management | Digital Marketing | CRM & Client Engagement | Content & Storytelling | Event Marketing | Partnerships | Budget Management | Team Leadership | Commercial Awareness | Creativity | Communication | Discretion
SUCCESS IN THE ROLE
Success will be measured through the House’s brand visibility, quality and consistency of brand positioning, client engagement, effectiveness of marketing campaigns, digital performance, successful collection launches, strategic partnerships, and achievement of agreed marketing and commercial objectives.
