Organizational Context
The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world’s largest humanitarian network, with 191 member National Red Cross and Red Crescent Societies. IFRC uses the Triple R – response, resilience and respect – to deliver on Strategy 2030. IFRC responds to disasters and crises, ensuring timely, coordinated and locally led humanitarian action. IFRC supports its members in building community resilience in the areas of climate and environment, health and wellbeing, and migration and displacement. IFRC promotes respect for our fundamental principles of humanity, impartiality, neutrality, independence, voluntary service, unity, and universality, including in our work on values, power and inclusion. The IFRC focuses throughout on our core mandate – our raison d’être – of strategic and operational coordination, humanitarian diplomacy, National Society development, and accountability.
IFRC is led by its Secretary General and has its Headquarters in Geneva and five regional offices in Africa (Nairobi); the Americas (Panama); Asia Pacific (Kuala Lumpur); Europe (Budapest); and MENA (Beirut) as well as representation offices, service centres and delegations across the globe.
The IFRC has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the Red Cross and Red Crescent Movement, including sexual exploitation and abuse, sexual harassment and other forms of harassment, abuse of authority, discrimination, and lack of integrity (including but not limited to financial misconduct). IFRC also adheres to strict child safeguarding principles.
The IFRC Humanitarian Diplomacy and Communications Department is part of the Humanitarian Diplomacy and Digitalization Division. This position reports to the Lead, Digital Communications and Engagement. The Digital Communications Team is a global function led from IFRC Headquarters in Geneva. Its core operational capacity is based in the MENA Regional Office in Beirut, complemented by team members located across other strategic locations to provide coordinated global support. Working closely with headquarters, regional offices, delegations and National Societies, the team strengthens IFRC's digital communication ecosystem through coordinated digital communications, digital content, innovation and support to organizational priorities, campaigns and emergency communications.Job PurposeUnder the guidance and direct supervision of the Lead, Digital Communications and Engagement, the Senior Officer, Digital Content Producer is responsible for leading the editorial management, content production and publishing of IFRC's global digital platforms, with primary responsibility for the organization's global website.
The role ensures digital content is timely, accurate, engaging and aligned with IFRC's editorial standards, organizational priorities and strategic objectives. Working closely with headquarters, regional offices and National Societies, the incumbent develops compelling digital and multimedia content, manages multilingual publishing, and contributes to amplifying locally led humanitarian action through high-quality storytelling.
The position also leads the production and continuous improvement of IFRC's global website and digital publishing practices, using audience insights, analytics, SEO and emerging digital technologies to enhance content quality, user experience and organizational impact.
Job Duties And ResponsibilitiesWebsite Management and Digital Publishing
Digital Content Production and Storytelling
Job Duties And Responsibilities (continued)Editorial Management and Quality Assurance
Digital Content Optimization
Collaboration and Technical Support
Education
*Required** University degree in Communications, Journalism, Digital Communications, Digital Media, Public Relations or another relevant field.
*Preferred** Specialized training or certification in digital content production, website management, multimedia production, SEO, digital analytics or AI-enabled communication tools.
ExperienceRequired
*Preferred** Experience in the humanitarian, development, international organization or non-profit sector. * Experience producing podcasts, audiovisual content or other multimedia products. * Experience using AI-enabled content creation tools and emerging digital technologies.
Knowledge, Skills and Languages
*RequiredKnowledge and Skills Strong knowledge of digital content production, storytelling, editorial planning and digital publishing across multiple digital platforms. * Demonstrated knowledge of content management systems (CMS), SEO, digital analytics, accessibility standards and content optimization. * Excellent writing, editing and multimedia storytelling skills, with the ability to create engaging content for diverse audiences and digital formats. * Proficiency in digital content production tools, multimedia editing software and emerging technologies, including AI-enabled communication tools. * Strong project management and organizational skills, with the ability to manage multiple priorities and deliver high-quality outputs under tight deadlines. * Excellent interpersonal, collaboration and communication skills, with the ability to work effectively across multicultural and multidisciplinary teams. * Creative, proactive and audience-focused, with strong editorial judgement and attention to detail. * Demonstrated core proficiency in (a) digital communication & collaboration, (b) basic digital content creation, (c) digital safety & security, (d) data literacy, and (e) problem solving with technology (including responsible use of AI assistants. * Understanding of and commitment to IFRC’s mission and values.
Languages*Required** Fluent spoken and written English and Arabic
*Preferred** Good command of another IFRC official language (French, Spanish)
Competencies, Values and Comments
Values: Respect for diversity; Integrity; Professionalism; Accountability
Core competencies: Communication; Collaboration and teamwork; Judgement and decision making; National society and customer relations; Creativity and innovation; Building trust
Note: This is a national position, open to Lebanese nationals.
