Job Purpose
To support the planning, development, and execution of integrated marketing communication initiatives that strengthen SCB's brand, drive business growth, and deliver measurable results, while helping build the bank's marketing AI maturity from the ground up.
We're looking for an AI-native marketing communications professional — someone who treats AI tools as a default part of how they plan, create, analyze, and report, not as an occasional add-on. This role supports the planning, development, and execution of integrated marketing communication initiatives that strengthen SCB's brand, drive business growth, and deliver measurable results, while helping build the bank's marketing AI maturity from the ground up.
The successful candidate will combine strong brand and campaign fundamentals with hands-on fluency in AI-powered marketing tools, using them to compress planning cycles, sharpen customer insight, and scale output quality across a fast-growing martech environment.
Duties & Responsibilities
- Assist in developing and implementing brand strategy and plans on an ongoing basis.
- Maintain brand positioning, voice, and identity standards, collaborating to ensure consistency across all channels and touchpoints.
- Deliver defined business objectives for the bank's portfolio and products by managing marketing communications, brand initiatives, and product launches against targets.
- Track and analyze product performance across all business aspects and platforms, developing reports that identify opportunities, threats, key insights, and recommended actions.
- Contribute to the planning and implementation of new product launches and related initiatives.
- Implement, review, and evaluate product and brand plans in alignment with the overall brand strategy and marketing plan.
- Execute and manage activations and marketing events to drive brand engagement, increase product visibility, and evaluate campaign effectiveness.
- Monitor competitor activities through market visits and multi-platform communications, generating market intelligence reports — using AI tools to accelerate scanning and synthesis.
- Assist in the planning, development, and execution of 360-degree marketing campaigns, including strategic development, creative execution, and media planning and buying.
- Analyze campaign performance, customer behavior, and market trends to generate actionable insights and recommend optimization opportunities, using AI-assisted analytics where available.
- Develop and maintain marketing performance reports and dashboards to monitor campaign KPIs, ROI, and business impact.
- Support data-driven decision-making by leveraging customer insights, campaign analytics, and market intelligence.
- Use AI-powered marketing tools end-to-end: content ideation and drafting, campaign brief generation, creative variant testing, performance reporting, workflow automation, and productivity improvement.
- Stay current on emerging AI technologies and digital marketing trends, proactively flagging opportunities to improve marketing efficiency and effectiveness — and pressure-testing new tools before they're adopted team-wide.
- Partner with the marketing leadership on early-stage AI agent use cases (e.g. campaign analysis, content support, competitive intelligence) as SCB scales its AI-driven marketing function.
Qualifications & Experience
Education
- Bachelor's degree in Marketing or related field.
- 2-4 years of experience in Marketing, Marketing Communications, Branding, or Advertising.
- Strong understanding of brand management and integrated marketing communications.
- Excellent project management and organizational skills.
- Strong analytical and problem-solving abilities.
- Experience in campaign planning, execution, and performance evaluation.
- Excellent communication and stakeholder management skills, in both Arabic and English.
- Ability to manage multiple projects in a fast-paced environment.
- Strong presentation and reporting skills.
- Experience working with cross-functional teams and external agencies.
- Strong analytical skills with experience in marketing analytics, customer insights, campaign performance measurement, and ROI reporting.
- Knowledge of digital analytics and reporting platforms (e.g., Google Analytics, Power BI, Tableau, or similar) is an advantage.
AI-Native Requirements (Core to This Role)
- Demonstrated, hands-on daily use of AI tools (e.g. ChatGPT, Claude, Gemini, Copilot, or similar) for content generation, campaign ideation, summarization, or analysis — candidates should be ready to show examples in interview.
- Working knowledge of prompt engineering: able to structure prompts to get usable first drafts, not just generic output.
- Experience using AI-assisted tools for marketing analytics, reporting automation, or workflow efficiency (e.g. auto-generated dashboards, AI-summarized market scans).
- Comfort working in a martech environment that is being built from scratch — adaptable to new tools, new processes, and on-premise/compliance-driven constraints typical of a regulated banking environment.
- Proficiency in Microsoft Office applications, with AI-copilot features (e.g. Copilot in Excel/PowerPoint) considered a strong plus.
