Marketing Campaign Manager
At Alorica, we deliver digital-first, people-focused customer experiences for the world's most respected brands, and we do it better than anyone else. We're looking for a driven Campaign Manager to join our Global Marketing team.
In this role, you'll lead demand-gen efforts that generate new sales pipeline and deepen engagement within target accounts. That means developing and executing campaigns spanning digital media, events, thought leadership, email, social, and sales collateral.
The ideal candidate brings strategic vision to turn customer insights into powerful messaging, and the execution skills to back it up. You'll work closely with Sales, Product, Creative, Digital, and Internal teams to build campaigns that connect and convert.
Responsibilities:
- Create unique selling propositions that reflect viewpoints on buyer pain points, emerging technologies, relevant experience, and value created for clients.
- Partner with internal teams to research industry sectors, organizations, and personas to produce targeted materials and messaging, including customized collateral to support the sales teams across the entire sales cycle.
- Develop and deploy multi-channel awareness, demand-gen & ABM campaigns, including crafting strategy, aligning internal teams, creating assets, and project managing execution.
- Build and execute multi-touch marketing plans that focus on demand generation and deal acceleration, including 1:1, 1: few and one: many initiatives, to drive sales revenue goals.
- Bring an experimental mindset to every campaign: test, learn, and optimize using data to inform recommendations.
- Develop strong relationships with sales and account management, acting as the link between them and global marketing, ensuring selling propositions are valid, key accounts are confirmed, materials meet brand requirements, and messaging is consistent.
- Measure and report on the impact of marketing campaigns (ROI) to support overall accounts and business goals.
- Work closely with marketing ops to support high-performance campaign marketing tools and integrations.
Requirements:
- B.A. degree in Business, Marketing, Communications, or related field.
- 3-5 years B2B marketing experience, ideally in the services or technology industry.
- Proven track record with account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth.
- Experience developing and executing integrated marketing campaigns using digital tactics, events, emails and content creation, having often had to manage multiple marketing programs simultaneously.
- Excellent communication skills including the ability to develop, and repurpose, written sales and marketing copy.
- Strong commercial acumen with the ability to understand and articulate key business drivers to senior decision makers in a variety of industry sectors.
- Proven ability to work collaboratively and cross-functionally, with experience of working closely with sales and product teams.
- Highly organized and efficient with the ability to develop and execute against an evolving plan.
- Team player that can work both collaboratively and autonomously.
- Strong project management, time management, prioritization, and organizational skills.
- CRM/marketing automation experience, preferably HubSpot.
- Demandbase experience a plus.
