Position: E-Commerce Specialist
Department: E-Commerce & Sales
Employment Type: Full-Time
Reports To: E-Commerce Manager / Management
Job Summary
We are looking for a commercially focused and results-driven E-Commerce Specialist to manage and grow our online sales across multiple e-commerce platforms and marketplaces.
The role will be responsible for product listings, marketplace management, pricing, promotions, stock availability, sales performance, account health, and day-to-day e-commerce operations.
The successful candidate should be highly organised, analytical, proactive, and focused on increasing sales while maintaining healthy margins and strong marketplace performance.
Key Responsibilities
Marketplace Management
- Manage day-to-day operations across Amazon, eBay, TikTok Shop, Shopify, and other e-commerce marketplaces.
- Create, optimise, and maintain product listings.
- Ensure product titles, descriptions, images, specifications, keywords, and categories are accurate and optimised.
- Monitor listing status and resolve suppressed, inactive, rejected, or restricted listings.
- Maintain marketplace account health and ensure compliance with platform policies.
- Manage product variations, bundles, promotions, and marketplace offers.
- Support new marketplace and international market launches.
Sales & Commercial Performance
- Monitor daily, weekly, and monthly sales performance across all channels.
- Identify opportunities to increase sales, conversion rates, and average order value.
- Analyse product performance and identify best-selling and underperforming SKUs.
- Monitor competitor pricing, promotions, products, and marketplace positioning.
- Recommend pricing and promotional strategies based on sales, margin, stock, and competitor activity.
- Support promotional campaigns, seasonal events, and new product launches.
- Work towards agreed sales, revenue, margin, and growth targets.
Product & Listing Optimisation
- Conduct keyword and competitor research to improve product visibility.
- Optimise product titles, descriptions, bullet points, attributes, and search terms.
- Coordinate with the Graphic Designer and Marketing team to improve product images and marketplace content.
- Develop and maintain Amazon A+ Content and Brand Store content where applicable.
- Ensure product information remains consistent across all sales channels.
Shopify & Website Management
- Manage products, collections, pricing, discounts, and promotional activities on Shopify.
- Monitor website product availability and merchandising.
- Support improvements to the online customer journey and conversion rate.
- Identify issues affecting checkout, product visibility, pricing, or customer experience.
- Coordinate with technical teams when website or integration issues require resolution.
Inventory & Order Coordination
- Monitor stock availability across sales channels.
- Identify low-stock, out-of-stock, and slow-moving products.
- Coordinate with the warehouse and operations teams regarding inventory availability.
- Ensure marketplace inventory levels are accurate.
- Support stock planning based on sales performance and forecasts.
- Help prevent overselling and unnecessary stock-outs.
Promotions & Marketing Coordination
- Create and manage marketplace promotions, discounts, vouchers, and offers.
- Coordinate with the Marketing team on campaigns designed to drive traffic and sales.
- Support TikTok Shop campaigns, Amazon promotions, eBay offers, Shopify campaigns, and other marketplace activities.
- Work with the Marketing and Graphic Design teams to prepare campaign assets and promotional content.
Reporting & Analysis
Prepare regular e-commerce reports covering:
- Sales by channel.
- Sales by product/SKU.
- Revenue and gross margin.
- Orders and units sold.
- Conversion rates.
- Average order value.
- Best-selling products.
- Underperforming products.
- Stock availability.
- Returns and cancellations.
- Marketplace account health.
- Promotions and campaign performance.
- Competitor activity.
- Key issues and recommended actions.
Reports should focus not only on what happened but also on why it happened and what actions should be taken next.
Key Performance Indicators (KPIs)
Performance will be measured against agreed KPIs, including:
- Monthly sales and revenue growth.
- Gross margin performance.
- Achievement of sales targets.
- Marketplace conversion rate.
- Product listing quality and optimisation.
- Number of active and correctly listed SKUs.
- Reduction in suppressed or inactive listings.
- Stock availability.
- Marketplace account health.
- Promotional performance.
- Growth of key products and brands.
- Reduction in slow-moving inventory.
- Accuracy and timeliness of reporting.
Required Skills & Experience
- Previous experience in an E-Commerce Specialist, Marketplace Specialist, E-Commerce Executive, or similar role.
- Practical experience with platforms such as Amazon Seller Central, eBay, Shopify, and TikTok Shop.
- Strong understanding of marketplace product listings and optimisation.
- Good knowledge of pricing, promotions, conversion rates, and e-commerce sales strategies.
- Strong analytical and reporting skills.
- Good Excel or Google Sheets skills.
- Ability to analyse sales data and translate findings into commercial actions.
- Strong attention to detail.
- Ability to manage multiple marketplaces, brands, and SKUs simultaneously.
- Good communication and coordination skills.
- Commercial mindset with a strong focus on sales, profitability, and growth.
- Ability to work independently, identify problems, and propose solutions rather than waiting for instructions.
Preferred Experience
Experience in any of the following would be an advantage:
- Beauty and cosmetics.
- Skincare and personal care.
- Fashion and accessories.
- Consumer electronics.
- Multi-brand retail.
- Amazon FBA and FBM.
- International e-commerce.
- Google Merchant Center.
- Marketplace SEO and keyword research.
- E-commerce inventory and order management systems.
Candidate Profile
We are looking for someone who is commercially minded and proactive, not simply someone who uploads products.
The successful candidate should continuously ask:
How can we increase sales?
Which products should we focus on?
Why is a product underperforming?
How can we improve conversion?
Are our prices competitive while maintaining the required margin?
Which products or marketplaces offer the strongest growth opportunity?
The E-Commerce Specialist will play an important role in driving the company's online sales and ensuring that our products and brands perform effectively across all e-commerce channels.
