Ninety 60 Ninety is a Lebanese-born fashion and lifestyle brand specializing in swimwear, beachwear and ready-to-wear, with a growing international customer base and ambitions to expand across global markets.
We are looking for a Growth Operator Lead and take ownership of the company's next phase of measurable commercial growth. This is not a traditional Marketing Manager or Social Media Manager role.
We are looking for a commercially driven growth, e-commerce and digital marketing leader who has a proven track record of growing consumer businesses and can translate strategy into measurable revenue.
The Role:
As Growth Operator Lead, you will build, manage and optimize the growth engine of Ninety 60 Ninety across e-commerce, customer acquisition, conversion, performance marketing, CRM, retention, partnerships, influencer marketing and international market expansion. You will be responsible for identifying growth opportunities, testing new channels, analyzing performance and turning data into commercial decisions.
Your core objective:Grow profitable revenue and build a scalable, repeatable customer acquisition and retention engine for Ninety 60 Ninety.
Key Responsabilities:
-
E-commerce & Revenue Growth Own the growth strategy for Ninety 60 Ninety's DTC e-commerce business.
* Develop and execute initiatives to increase online revenue, conversion rate and average order value.
* Identify opportunities across the full customer funnel: awareness → acquisition → website visit → engagement → conversion → repeat purchase → customer lifetime value*.
* Optimize product merchandising, promotions, offers, bundles and customer journeys.
* Identify opportunities to increase international e-commerce sales.
-
Customer Acquisition & Performance Marketing
- * Develop and manage customer acquisition strategies across Meta, Google, TikTok and other relevant digital channels.
- Work with performance marketing partners or manage campaigns directly.
- Monitor and optimize CAC, ROAS, CPA, CTR, conversion rate and revenue attribution.
- Develop structured growth experiments and A/B testing programs.
- Continuously identify new acquisition channels, audiences and partnerships.
-
Conversion Rate Optimization Analyze the Ninety 60 Ninety website and customer journey to identify conversion opportunities.
* Improve landing pages, product pages, checkout experience, merchandising and offers.
* Use analytics and customer behavior data to identify friction points.
* Establish a systematic CRO and experimentation roadmap*.
-
CRM, Retention & Customer Lifetime Value
- * Build and manage a customer retention strategy across email, WhatsApp, SMS and other CRM channels.
- Develop customer segmentation and lifecycle marketing programs.
- Increase repeat purchase rate and customer lifetime value.
- Develop automated customer journeys including welcome, abandoned cart, post-purchase, replenishment, reactivation and VIP programs.
- Build strategies to turn customers into long-term brand advocates.
-
Influencer, Creator & Affiliate Growth
- * Develop a measurable influencer and creator acquisition strategy.
- Identify creators aligned with Ninety 60 Ninety's target customers and brand positioning.
- Establish affiliate and referral opportunities.
- Track influencer-generated traffic, sales and customer acquisition.
- Move influencer marketing from awareness-only activity toward measurable commercial performance.
-
Regional Growth Identify and prioritize Regional growth opportunities, particularly across GCC/MENA, and other high-potential markets*.
* Develop market-entry and customer acquisition strategies.
* Identify relevant marketplaces, retailers, distributors, partnerships and local growth channels.
* Test markets systematically before significant investment.
-
Analytics & Commercial Intelligence
- * Build a clear growth dashboard covering:
- Revenue
- Gross margin
- Website traffic
- Conversion rate
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Average order value (AOV)
- Customer lifetime value (LTV)
- Repeat purchase rate
- Retention
- Email/CRM revenue
- Influencer/affiliate revenue
- Turn data into actionable recommendations.
- Identify what is working, what is not and where resources should be allocated.
- Establish clear weekly and monthly growth reporting.
-
Growth Team & Partner Management
- * Manage and coordinate external agencies, freelancers and specialists across:
- Performance marketing
- SEO
- Content
- Creative
- Influencer marketing
- E-commerce development
- CRM
- PR
- Ensure every partner has clear objectives, KPIs and deliverables.
- Build the right internal and external growth team as Ninety 60 Ninety scales.
What we are looking for:We are looking for a proven growth operator, not someone who simply has experience executing marketing campaigns.
You should have:
- * 5+ years of experience in growth, e-commerce, digital commerce, performance marketing, consumer marketing, commercial strategy or a related field.
- Demonstrated experience growing revenue, customers, e-commerce sales or another measurable commercial KPI.
- Strong experience with DTC / e-commerce / consumer businesses.
- Hands-on knowledge of performance marketing and paid acquisition.
- Strong understanding of CAC, ROAS, conversion rate, AOV, LTV, retention and attribution.
- Experience with CRM, lifecycle marketing and customer retention.
- Strong analytical and commercial thinking.
- Experience managing agencies, freelancers or cross-functional teams.
- Experience working with Shopify or comparable e-commerce platforms is highly desirable.
- Experience with Google Analytics / GA4, Meta Ads Manager, Google Ads, Klaviyo or comparable CRM and analytics platforms is highly desirable.
- Experience in fashion, beauty, luxury, retail, FMCG, hospitality or another consumer-facing industry is a strong advantage.
- Experience in Lebanon and/or GCC/MENA markets is a plus.
- Excellent English and Arabic communication skills.
