- Develop full-funnel growth and demand-generation plans aligned with annual priorities and campaign objectives.
- Define target audiences, channel mix, budgets, testing plans and campaign roadmaps across KSA, UAE and Egypt.
- Own performance across paid media, email, web, SEO, retargeting, webinars, events and always-on journeys.
- Set and track MQL, conversion, cost and funnel performance targets with key marketing stakeholders.
- Manage media and agency partners, ensuring delivery, quality, spend and performance against agreed SLAs.
- Own HubSpot Marketing Hub as the core marketing activation and automation platform.
- Ensure effective integration and lifecycle governance between HubSpot and Microsoft Dynamics.
- Build and optimise segmentation, lead scoring, routing, nurture journeys, forms, UTMs, dashboards and attribution.
- Lead A/B testing, landing-page optimisation, data hygiene, QA and regular campaign performance reviews.
- Leverage AI and automation tools to improve analysis, reporting and scalable campaign operations while maintaining data quality and control
Requirements Bachelor's degree in Marketing, Business, Analytics, IT, Engineering or related field; HubSpot/GA4 certifications preferred
* 8+ years' experience, including 4+ years in B2B growth, demand generation or marketing operations within technology/SaaS/FinTech or related sectors.
* Proven experience managing full-funnel B2B campaigns, budgets, MQL/SQL conversion, CPL/CAC and pipeline reporting.
* Advanced hands-on HubSpot Marketing Hub experience; familiarity with Microsoft Dynamics or Salesforce.
* Strong knowledge of GA4, Google Ads, LinkedIn Campaign Manager, UTMs, A/B testing and CRO.
* Practical experience using AI and automation tools to improve campaign execution, analysis and reporting.
* Strong analytics, agency management and cross-functional leadership* skills.
* Excellent English communication and executive reporting capabilities.
