Digital Sales & Business Development Manager : Tomohi – Digital Education Platform
CIS Group is looking for an ambitious, commercially driven, and hands-on Digital Sales & Business Development Manager to lead the commercial growth of Tomohi, our new digital education platform.
About Tomohi :Tomohi is a new digital education platform within CIS Group, currently in its growth and development stage.This is a startup-style role within an established group. The successful candidate will be expected to build the commercial side of the platform, generate customers, drive digital sales, develop new revenue opportunities, test new ideas, and continuously improve the customer journey.This is not a traditional Business Development role. We are looking for someone who is comfortable taking ownership, working hands-on, testing ideas, following results, and turning opportunities into actual sales and growth.
Main Objective:
- The main objective of the role is to grow Tomohi commercially by increasing: Digital sales and revenue
- Learner acquisition
- Corporate and institutional customers
- Lead generation and conversion
- Platform registrations and enrollments
- Customer retention and repeat sales
- New revenue opportunities
Key Responsibilities:
- Digital Sales & Customer Acquisition Develop and execute the sales strategy for Tomohi.
- Generate and convert leads into paying learners and customers.
- Manage the complete sales cycle from lead generation to closing and follow-up.
- Sell Tomohi courses, programs, and digital learning solutions to B2C and B2B customers.
- Develop corporate and institutional sales opportunities.
- Build and manage an active sales pipeline.
- Follow up on leads through calls, WhatsApp, email, CRM, and other digital channels.
- Identify reasons for lost leads and continuously improve conversion rates.
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Achieve agreed monthly and annual sales and revenue targets.
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- Digital Growth Develop initiatives to increase Tomohi registrations, enrollments, and revenue.
- Identify new customer segments, sales channels, and acquisition opportunities.
- Test new sales approaches, offers, packages, promotions, and campaigns.
- Analyze results and continuously improve what works.
- Monitor customer acquisition cost, conversion rates, sales performance, and revenue.
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Identify opportunities to increase repeat purchases, upselling, and cross-selling.
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- Lead Generation & Digital Marketing Work closely with the Marketing team to generate qualified leads.
- Support and coordinate digital campaigns focused on sales and customer acquisition.
- Identify effective channels for reaching potential learners and corporate customers.
- Follow campaign leads from acquisition through conversion.
- Recommend improvements based on actual sales results.
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Monitor competitors, market trends, and customer behavior.
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- Tomohi Platform & Customer Journey Take ownership of the commercial side of the Tomohi platform.
- Monitor registrations, enrollments, customer activity, and course completion.
- Review the customer journey from first contact to registration and completion.
- Identify barriers affecting registration, payment, enrollment, or customer retention.
- Coordinate with IT and relevant teams to improve the platform and customer experience.
- Participate in the launch of new courses, services, packages, and platform features.
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Provide management with practical recommendations based on customer and market feedback.
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- Partnerships & Business Opportunities Identify partnerships that can directly support Tomohi's growth and revenue.
- Develop relationships with educational institutions, companies, organizations, and relevant partners.
- Evaluate partnership opportunities based on their commercial potential.
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Turn suitable partnerships into measurable business opportunities.
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- Reporting & KPIs The position will be measured primarily through business and growth results, including :Sales and revenue
- Number of leads generated
- Lead-to-sale conversion rate
- Number of new customers / learners
- Corporate accounts acquired
- Enrollment growth
- Customer retention
- Repeat sales
- Sales pipeline
- Campaign performance
- Platform engagement
The candidate will prepare regular reports highlighting results, challenges, opportunities, and recommended actions.
Candidate Profile :
We are looking for someone who is commercial, hands-on, proactive, and entrepreneurial, rather than someone focused only on traditional corporate business development.
- Required Experience:4–7 years of experience in digital sales, sales, growth, e-commerce, digital platforms, EdTech, or a similar environment.
- Proven experience in achieving sales and revenue targets.
- Strong experience in lead generation, customer acquisition, and conversion.
- Experience selling through digital channels.
- Experience with CRM and sales tracking tools.
- Strong understanding of digital customer journeys.
- Experience with B2B and/or B2C sales.
- Experience in education, training, e-learning, or technology is an advantage.
Education:Bachelor's degree in Business, Marketing, Digital Business, Communications, Education, or a related field.
- Languages: Excellent English and Arabic.
- French is an advantage.
