Job Title: Video Editor and Producer (AI & Performance Ads)Salary: 220,000 - 260,000 (Salary and Bonus)Location: Dubai, UAEAbout The RolePetLab Co. is a leader in the DTC pet supplement market, with 9-figure revenue. We're profitable and growing fast around the world.
In performance marketing, a Video Editor does more than make things look good. Every cut, hook and caption you make exists to stop the scroll, hold attention and drive a purchase. You'll be judged on how your ads perform, not on how cinematic they are.
This is an editing-led role for someone with a proven track record of AI-powered performance ads. You'll produce high volumes of ads for Meta, TikTok and YouTube that are built to convert. You'll mix UGC, creator footage, stock, and AI-generated video, avatars and voiceovers.
You'll work closely with our Creative Strategists, Paid Media, Video Producers, Organic Social and Influencer teams. This isn't a cut-to-brief role. You'll bring your own ideas, write scripts and hooks, and help shape the creative strategy behind ads that scale customer acquisition and revenue.
Who Will You Report Into?Hi, I'm Michael, Head of Innovation. We're looking for an experienced, fast editor who's obsessed with direct response and has already built a career on AI-powered ads.
You'll be a core part of our in-house creative engine, working day to day with industry-leading creative strategists. You'll see exactly how your ads perform, and you'll have a direct impact on how we acquire customers.
If you've made hundreds of AI ads that convert and want to do your best work at a 9-figure DTC brand, let's talk.
What You'll be Responsible For:
- * Performance Video Editing - You'll spend most of your week in the timeline, turning briefs and raw footage into ads that convert. This will include:
- Editing short-form video ads for Meta, TikTok and YouTube from briefs supplied by our Creative Strategists
- Writing hooks for the first 3 seconds, keeping the pacing tight, and making sure something visual changes every 2-3 seconds to hold attention
- Adding captions, text overlays, sound design, music and clear calls-to-action that suit each platform
- Cutting UGC, creator, influencer, studio and stock footage into native-feeling ads
- Exporting in 9:16, 4:5, 1:1 and 16:9, with files named and organized so media buyers can launch right away
- Testing new AI tools to give you that extra edge!
The goal: ads that stop the scroll and drive purchases.
- Creative Strategy & Scripting - You won't just execute briefs. You'll help come up with the ideas behind them. This will include:
- Writing direct-response scripts, hooks and CTAs for UGC, creator, AI-avatar and product ads
- Pitching new concepts and angles based on performance data, customer pain points and trending formats
- Working with our Creative Strategists to turn insights into briefs, storyboards and shot lists
- Adapting winning scripts into new angles, personas and hook variations for testing
- Bringing an editor's eye to strategy: spotting what will hold attention before it's made
The goal: ideas and scripts that are built to convert from the first frame.
- AI Video Production - AI is already part of how we make ads, and it should be part of how you work every day. This will include:
- Generating AI video, AI avatars/spokespeople, product B-roll and lifestyle scenes with tools such as Veo, Kling, Runway, Higgsfield, HeyGen and Arcads
- Creating AI voiceovers and localized versions with tools such as ElevenLabs
- Fixing AI outputs so they hold up as real ads: character consistency, product accuracy and overall realism
- Using AI to speed up editing, such as auto-captions, transcript-based editing, upscaling and cleanup
- Building repeatable AI workflows and templates, and sharing what works with the team
The goal: more high-quality ads, made faster, at lower cost.
- Iteration & Testing - You'll help our strategists find winning ads and scale them through fast variations. This will include:
- Producing many versions of winning ads with new hooks, intros, avatars, lengths and messaging
- Building versions that change one variable at a time for structured A/B tests (for example, Hook A vs Hook B)
- Reviewing performance data (Hook Rate, Hold Rate, CTR, CPA, ROAS) and drop-off points with the team, then re-editing to fix weak spots
- Studying competitor and trending ads so PetLab's creative stays native to each platform
The goal: keep improving creative performance by testing at volume.
What Your Day-to-Day Will Look Like:
- * 60% Editing & AI production: performance video editing and AI video generation
- 25% Creative & scripting: ideation, scriptwriting and briefing with strategists
- 15% Iteration & analysis: building test variations and reviewing performance data
RequirementsWe're looking for someone with deep editing craft, a direct-response mindset and a proven track record with AI ads.
You must have:
- 4+ years of video editing experience, including at least 2 years focused on paid social ads for DTC or eCommerce brands
- Proven experience creating AI-powered ads and creative. Your portfolio must include AI-generated ads you made, with the tools you used and your role in each
- Hundreds, ideally thousands, of paid social ads produced across your career, with measurable results (e.g. ROAS, CPA, scaled spend)
- Strong written and spoken English, with the confidence to present ideas, take feedback and work with a global team
- AI video tools as part of your daily workflow, not something you're still learning (e.g. Veo, Kling, Runway, Higgsfield, HeyGen, Arcads, ElevenLabs)
- Expert skills in Premiere Pro and/or CapCut; After Effects, DaVinci Resolve or motion graphics are a plus
- A strong grasp of what makes an ad convert: hooks, pacing, retention, offers and CTAs, and the ability to write a direct-response script, not just cut one
- Working knowledge of performance metrics (Hook Rate, Hold Rate, CTR, CPA, ROAS) and how editing choices affect them
- The speed and organization to deliver a high volume of ads each week without the quality dropping
- Experience in fast-moving, feedback-heavy creative teams at a high-growth brand or performance agency
- Bonus points if you love animals. Experience with pet or health and wellness brands is a real plus.
Please note: we won't move forward with portfolios made up only of general editing, YouTube, cinematic, corporate or wedding work. This role is for editors who specialise in performance advertising.
Benefits
- * 28 days annual leave excluding public holidays
- Company Bonus
- Private Medical Insurance
- Visa sponsorship
