Position Overview
We are looking for a creative and results-driven Social Media Manager / Specialist / Executive to manage and grow Armada Retail Concept’s social media presence across its fashion and retail brands. The role will be responsible for developing engaging content, executing social media campaigns, strengthening brand visibility, and driving audience engagement and commercial performance across digital platforms.
Key Responsibilities
- Develop and execute social media strategies aligned with overall brand and marketing objectives.
- Manage social media platforms including Instagram, TikTok, Facebook, Snapchat, X, and YouTube.
- Create and manage monthly content calendars covering fashion, products, collections, promotions, campaigns, events, and brand initiatives.
- Develop engaging content concepts for Reels, TikTok videos, Stories, posts, and other short-form content.
- Collaborate with Graphic Designers, Video Editors, Photographers, Influencers, Marketing, E-commerce, Buying, and Visual Merchandising teams to deliver campaigns.
- Coordinate social media campaigns for new collections, product launches, seasonal promotions, sales, and special events.
- Monitor fashion, beauty, lifestyle, and social media trends and identify opportunities for relevant content.
- Maintain consistent brand tone, visual identity, and communication across all social channels.
- Manage community engagement, including comments, messages, customer inquiries, and feedback.
- Coordinate with influencers, content creators, and external agencies for collaborations and campaigns.
- Monitor competitors and market trends to identify content and engagement opportunities.
- Track social media performance and prepare regular reports covering reach, engagement, follower growth, traffic, conversions, and other relevant KPIs.
- Analyze campaign performance and recommend improvements based on data and audience insights.
- Support paid social media campaigns by coordinating content, targeting requirements, and performance monitoring.
- Stay updated on emerging platforms, social media tools, content formats, and digital trends.
- Ensure all published content follows brand guidelines and quality standards.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field.
- 3–6 years of relevant experience in social media, digital marketing, content marketing, or a similar role.
- Experience in fashion retail, lifestyle, beauty, e-commerce, or consumer brands is preferred.
- Strong understanding of Instagram, TikTok, Facebook, Snapchat, X, and YouTube.
- Proven experience creating and executing social media campaigns and content calendars.
- Strong understanding of short-form video content, trends, hashtags, and audience engagement.
- Experience working with influencers, content creators, photographers, designers, and creative teams.
- Good understanding of social media analytics and performance KPIs.
- Strong written and verbal communication skills.
- Creative mindset with a strong understanding of fashion, visual trends, and digital culture.
- Ability to manage multiple campaigns and deadlines in a fast-paced retail environment.
- Knowledge of Meta Business Suite, TikTok Ads Manager, Google Analytics, or similar platforms is an advantage.
- Basic knowledge of Canva, Photoshop, CapCut, or other content creation tools is an advantage.
- Arabic and English proficiency is preferred.
Ideal Candidate
The ideal candidate combines creativity with commercial awareness and understands how to turn fashion products, collections, and campaigns into engaging social media content. They should be comfortable working in a fast-paced retail environment and able to balance creative storytelling with measurable business objectives.
Skills
Key Performance Indicators
- Social media reach and engagement
- Follower and community growth
- Content performance and engagement rate
- Website/e-commerce traffic generated from social media
- Campaign and promotional performance
- Social media conversions and revenue contribution
- Influencer campaign performance
- Content delivery and campaign timelines
- Paid social media performance and ROAS
