Job purpose
The Digital Marketing & Web Specialist manages and optimizes the firm’s digital presence across websites, social media, email, and CRM platforms. The role focuses on website content, UX/UI, SEO/AEO, integrated digital campaigns, and performance analytics, while working closely with senior stakeholders to deliver engaging digital experiences and support audience growth and lead generation.
Major duties and responsibilities
• Manage web content through Adobe Experience - Manager (CMS) and Crownpeak and supported CRM activity in Salesforce focusing heavily on UX/UI and customer journey.
• Apply digital, SEO and AEO best practices across the firm's digital platforms to support lead generation and audience growth.
• Track campaign KPIs and performance in Adobe Analytics, turning data into clear insights and regular reports for senior stakeholders.
• Train and support team members on web content management tools and processes
• Implement integrated, multi-channel marketing campaigns across social media, web, email and content, working closely with partners and directors
• Track campaign KPIs and performance on various social media platforms, turning data into clear insights and regular reports for senior stakeholders.
Stakeholder Management:
• Ability to work independently with senior stakeholders on various website and social media projects Other activities and responsibilities, in addition to those mentioned above, may be entrusted with the function holder.
