About Bonn Medical Industries
Bonn Medical Industries is a Saudi-based manufacturer specializing in cosmetics, skincare, personal care, healthcare, and consumer products.
As part of our continued expansion across Saudi Arabia, we are looking for experienced Sales Supervisors to lead and develop our field sales teams across the Central, Western, and Southern Regions.
Role Overview
The Sales Supervisor will be responsible for leading and supervising a team of Sales Representatives within the assigned region, driving sales growth, expanding market coverage, developing customer relationships, and ensuring the achievement of monthly and regional sales targets.
The ideal candidate has strong field sales and team supervision experience within FMCG, Cosmetics, Personal Care, Beauty, Pharmacy Chains, or related consumer-product sectors, combined with solid knowledge of customers, sales channels, and market dynamics within the assigned region.
Key Responsibilities
Sales Team Leadership & Supervision
- Lead, supervise, and develop Sales Representatives across the assigned territory.
- Set clear individual and team sales objectives in line with regional targets.
- Monitor daily field activities, customer visits, coverage, and sales performance.
- Conduct regular field visits with Sales Representatives and provide practical coaching.
- Evaluate team performance and identify development needs.
- Ensure disciplined execution of sales plans, routes, and reporting requirements.
- Support the onboarding and development of new Sales Representatives.
Sales & Target Achievement
- Achieve assigned monthly and regional sales targets.
- Monitor individual and team performance against targets and KPIs.
- Develop corrective action plans when sales performance is below target.
- Identify opportunities to increase sales, distribution, and customer penetration.
- Drive new account acquisition and development of existing accounts.
Market & Customer Development
- Build and maintain strong relationships with key customers and accounts.
- Expand product distribution and market coverage within the assigned region.
- Identify new customers, outlets, and sales opportunities.
- Support negotiations with key customers when required.
- Ensure effective implementation of sales offers, promotions, and commercial plans.
Market Intelligence
- Monitor competitor activities, pricing, promotions, and product movement.
- Maintain strong awareness of market developments and customer needs.
- Provide regular market feedback and recommendations to management.
- Identify opportunities and challenges within the assigned territory.
Reporting & Performance Management
- Review sales reports, customer coverage, target achievement, and team productivity.
- Maintain accurate sales and field activity reporting.
- Track key sales KPIs and provide regular performance updates to management.
- Coordinate with Marketing and other relevant departments to support commercial objectives.
Customer Credit Management
- Monitor customer credit limits, outstanding balances, and payment status across the assigned region.
- Ensure Sales Representatives comply with approved customer credit terms and company credit policies.
- Follow up on overdue accounts and support timely collection of outstanding payments.
- Coordinate with the Finance team regarding customer credit approvals, limits, payment issues, and overdue balances.
- Identify and escalate potential credit risks before they impact sales or collections.
- Balance sales growth objectives with responsible credit management and healthy customer accounts.
- Ensure the sales team does not exceed approved credit limits or offer unauthorized payment terms.
- Review customer payment behavior and provide relevant feedback when evaluating credit terms or limits.
Required Qualifications
- Minimum 5 years of relevant sales experience.
- Proven experience supervising or leading a field sales team.
- Previous experience in one or more of the following sectors:
- FMCG, Cosmetics, Personal Care, Beauty Products, Pharmacy Chains, or related consumer products.
- Strong knowledge of customers, points of sale, and distribution channels within the assigned region.
- Proven track record of achieving sales targets and managing team performance.
- Experience in opening new accounts and developing existing customers.
- Strong leadership, coaching, and team-management skills.
- Strong selling, negotiation, communication, and relationship-management skills.
- Strong analytical and problem-solving abilities.
- Ability to manage field routes, coverage, and sales priorities effectively.
- Currently residing in Saudi Arabia.
- Valid driving license and ability to travel regularly within the assigned territory.
Preferred Qualifications
- Previous supervisory experience within Cosmetics, Personal Care, FMCG, or Pharmacy Chains.
- Existing customer network within the assigned region.
- Strong knowledge of retail, pharmacy, beauty, wholesale, and relevant distribution channels.
- Experience managing multiple territories or cities.
- Experience using CRM, sales reporting, and performance-tracking systems.
- Good command of English.
Key Performance Indicators
- Regional sales target achievement.
- Individual Sales Representative performance.
- New account acquisition.
- Active customer and outlet growth.
- Market coverage and distribution expansion.
- Team productivity and field execution.
- Customer retention and account development.
- Sales reporting and forecasting accuracy.
