About Babebella
Babebella Cosmetics is a growing Egyptian beauty brand specializing in skincare and haircare products manufactured in-house
We are building a scalable, data-driven e-commerce growth engine across our website, marketplaces, and digital channels
We are looking for a Performance Media Buyer who can take ownership of our paid acquisition, marketplace performance, and overall growth strategy
This role is for someone who thinks beyond launching campaigns and understands how to scale profitable sales, identify winning creatives, optimize the customer journey, and turn data into business decisions
The RoleYou will lead performance marketing across:
Meta | Facebook & Instagram
TikTok
Google Ads & Google Shopping
YouTube
Snapchat
Amazon
Noon
Jumia
You will be responsible for building, optimizing, testing, and scaling campaigns with a strong focus on ROAS, CPA, CAC, AOV, LTV, conversion rate, and profitability
Key ResponsibilitiesPaid Media Develop and execute performance marketing strategies across Meta, TikTok, Google, YouTube, Snapchat and other relevant platforms * Build and manage acquisition, conversion, retargeting, catalog, and remarketing campaigns * Manage and optimize ABO, CBO, Advantage+ and automated campaign structures* * Scale winning campaigns while maintaining performance and profitability * Develop structured testing frameworks for creatives, audiences, hooks, offers, placements, and products * Identify wasted spend and continuously reallocate budgets toward the highest-performing opportunities
Creative Performance
Marketplace PerformanceOwn and optimize paid performance across:
Amazon | Noon | Jumia
Including:
Analytics & PerformanceOwn performance reporting and analysis across all channels
You should be highly comfortable with:
ROAS | MER | CPA | CAC | AOV | LTV | CTR | CPC | CPM | CVR | Frequency | ATC | Checkout | Purchase Rate
You will be expected to understand why performance changes and what actions should be taken next
E-Commerce & Conversion OptimizationWork closely with our e-commerce and development teams to improve:
Ad → Landing Page → Product Page → Add to Cart → Checkout → Purchase
Identify and solve conversion bottlenecks, tracking issues, checkout problems, and other factors affecting performance
Tracking & AttributionEnsure accurate tracking across our major channels
Experience with:
Budget Management
Requirements 4+ years of hands-on performance marketing experience* * Proven experience scaling e-commerce brands * Strong expertise in Meta Ads * Strong Google Ads experience * Experience with TikTok Ads * Experience with Amazon PPC * Noon and Jumia experience is highly preferred * Strong understanding of e-commerce funnels and conversion optimization * Experience with Shopify or WooCommerce * Strong analytical and problem-solving skills * Experience managing meaningful advertising budgets * Strong understanding of attribution and performance analytics
The Person We're Looking ForYou are:
We are looking for a performance marketer, not someone who simply knows how to operate Ads Manager
KPIsSuccess in this role will be measured by:
What We Offer Competitive salary * Performance-based bonuses * High ownership and decision-making responsibility * Direct impact on the growth of a rapidly expanding beauty brand * Fast-paced entrepreneurial environment * Opportunity to build and lead a scalable performance marketing engine * Career growth toward Performance Marketing Manager / Head of Growth*
How to ApplyPlease submit your CV and relevant case studies
Your application should include at least 2 examples of e-commerce accounts you personally managed or scaled
For each case study, please provide:
Ad Spend → Revenue → ROAS / CPA → Time Period → Platforms → Your Role → Actions Taken → Results
Applications without measurable performance results may not be considered
Ready to build something that scales?If you are driven by numbers, experimentation, profitable growth, and real business results, we want to hear from you
