Company Description Emtelaak Investment – امتلاك للاستثمار is a real estate investment platform that enables fractional ownership of premium properties starting from 10,000 EGP. The company offers access to residential, commercial, administrative, medical, and educational projects across various development stages. By providing share-based ownership, Emtelaak empowers clients to build diversified and professionally managed property portfolios. The organization focuses on making real estate investment more accessible, transparent, and aligned with long-term wealth-building goals for a wide range of investors.
Role Description The Performance Marketing Manager – Investment is a full-time, on-site role based in Giza, responsible for driving investor acquisition, engagement, and retention through data-led marketing campaigns. Day-to-day tasks include planning and executing performance marketing strategies across digital channels, optimizing campaigns for key investment metrics such as cost per acquisition and return on ad spend, and closely monitoring analytics dashboards to refine targeting and messaging. The role involves collaborating with product, sales, and investment teams to translate business objectives into measurable marketing initiatives, managing advertising budgets, and running A/B tests to continuously improve conversion funnels. The manager will also oversee the creation and localization of marketing assets, ensure consistent brand positioning, and prepare regular performance reports with insights and recommendations for leadership.
Qualifications
* Strong performance marketing expertise, including paid search, paid social, and display advertising, with a track record of managing and optimizing data-driven campaigns.
* Proficiency in marketing analytics and measurement tools (e.g., Google Analytics, ad platforms, tracking pixels) and the ability to interpret data to inform decision-making.
* Experience in conversion rate optimization, funnel analysis, and A/B testing to improve lead quality and investor acquisition efficiency.
* Solid understanding of investment or financial services marketing, preferably in real estate or fintech, and familiarity with investor behavior and segmentation.
* Strong communication and stakeholder management skills, with the ability to work cross-functionally and present clear performance insights to non-technical audiences.
* Demonstrated ability to work on-site in a fast-paced environment, manage multiple campaigns simultaneously, and meet deadlines and performance targets.
* Bachelor’s degree in Marketing, Business, Finance, Economics, or a related field; advanced certifications in digital marketing or performance marketing are an advantage.
* Fluency in English and Arabic, with strong written and verbal communication skills suitable for professional and investor-facing contexts.
