About the Role
We are looking for a data-driven Performance Marketing Manager to plan, execute, and optimize paid acquisition campaigns across digital channels. You will own the paid media budget, drive efficient customer acquisition, and continuously improve ROAS, CAC, and LTV through testing and analysis.
Key Responsibilities
Campaign Strategy & Execution
- Develop and manage performance marketing strategy across Google Ads, Meta, TikTok, Snapchat, LinkedIn, programmatic, and affiliate channels
- Plan, launch, and optimize campaigns across the full funnel (prospecting, retargeting, retention)
- Own monthly and quarterly paid media budgets and allocate spend based on performance
Optimization & Testing
- Run structured A/B and multivariate tests on creatives, audiences, landing pages, bidding strategies, and offers
- Monitor KPIs daily (CAC, CPA, ROAS, CTR, CVR, LTV) and act quickly on insights
- Improve conversion rates in collaboration with CRO, product, and design teams
Analytics & Reporting
- Set up and maintain tracking (GA4, GTM, pixels, conversion APIs, MMPs such as AppsFlyer/Adjust)
- Build dashboards and deliver regular performance reports with clear insights and recommendations
- Apply attribution models and incrementality testing to measure true channel impact
Collaboration & Leadership
- Work with creative, content, product, and CRM teams to produce high-performing ad assets
- Manage agency partners and freelancers, holding them accountable to targets
- Mentor and guide junior performance marketers or specialists
Market & Competitive Insight
- Stay current on platform updates, privacy changes, and industry best practices
- Analyze competitors and market trends to identify new growth opportunities
Required Qualifications
- Bachelor's degree in Marketing, Business, Economics, or a related field
- 7 years of hands-on performance marketing experience, including 1–2 years in a managerial or lead role
- Proven track record of managing six- or seven-figure monthly ad budgets with measurable results
- Deep expertise in Google Ads, Meta Ads Manager, and at least one additional paid platform
- Strong command of analytics tools (GA4, Looker Studio, Excel/Google Sheets; SQL is a plus)
- Solid understanding of attribution, funnel metrics, and unit economics
- Excellent analytical, communication, and stakeholder management skills
Preferred Qualifications
- Experience in e-commerce, SaaS, fintech, or app-based businesses
- Familiarity with mobile app marketing (UA, ASO, MMPs)
- Knowledge of marketing automation and CRM tools (HubSpot, Braze, Klaviyo)
- Google Ads / Meta Blueprint certifications
- Experience with Arabic and/or multi-market campaigns (GCC/MENA)
Key Competencies
- Analytical and results-oriented mindset
- Strong ownership and bias for action
- Creative thinking paired with a testing culture
- Budget discipline and commercial awareness
- Clear, concise communication
Key Performance Indicators (KPIs)
- Customer Acquisition Cost (CAC) and Cost per Lead/Install
- Return on Ad Spend (ROAS)
- Revenue / lead volume from paid channels
- Conversion rate and funnel efficiency
- Budget pacing and forecast accuracy
