Title: Performance Marketing Lead
Location: Remote
Work: Independent full time contract role
The Role
We are seeking a hands-on Performance Marketing Lead who thinks like a scientist, operates like an engineer, and reports like a professional. This is an execution-focused role for someone who loves solving growth problems, testing ideas, and seeing measurable business impact from their work.
This is not an administrative role; you'll be in the campaigns daily. You'll set up tracking, optimize targeting, launch experiments, analyze results, and make recommendations backed by data. You'll work closely with creative, product, and analytics teams to continuously improve customer acquisition and campaign efficiency.
The ideal candidate combines the empathy of understanding customer experience with the discipline of a process-driven operator-meticulous on documentation, firm on timelines, rigorous in testing, and persuasive in presenting data-backed recommendations.
What You'll Own
As Performance Marketing Lead, you will own the following functional areas:
Daily Paid Media Execution & Campaign Optimization
Build, launch, and manage campaigns across Google Ads (Search, Display, Performance Max), Microsoft Ads (Bing), YouTube, and TikTok
Monitor campaign health daily: CTR, conversion rates, CPC, CAC, ROAS
Manage budgets to maximize ROI; scale winning campaigns, pause underperformers
Refine audience targeting, keywords, bidding strategies based on performance data
Report campaign performance to CEO weekly with clear insights and recommendations
Structured Experimentation & Learning Program
Design and execute 4-6 structured experiments per week across targeting, keywords, bidding, creative, landing pages, offers
Document 100% of experiment results with hypothesis, results, insights, and business impact
Conduct weekly performance reviews with CEO: analyze results, identify winners, plan next week's tests
Systematically scale winning experiments into ongoing campaigns; retire underperforming approaches
Creative Performance & Collaboration
Analyze ad performance by creative asset; identify winners and detect creative fatigue
Provide data-driven feedback to Creative Strategist on what's working and what to test next
Scale high-performing creative; test new hooks, messaging, and offers continuously
Work with the creative strategist to maintain the pipeline
Funnel Optimization & Cross-Team Collaboration
Analyze acquisition funnel end-to-end: ad click → landing page → registration → paid member
Work with Product/Design on landing page optimization and A/B testing
Collaborate with Engineering on registration flow optimization and conversion improvement
Provide weekly funnel insights to Product, Engineering, and Sales teams
Analytics, Reporting & Data Integrity
Set up and maintain accurate tracking via Google Analytics 4, Google Tag Manager, platform native reporting
Track all key metrics: impressions, clicks, conversions, CTR, CPC, CAC, ROAS, cost-per-registration
Prepare detailed weekly reports for CEO on revenue, ROAS by channel, CAC trends, and actionable insights
Ensure data integrity and troubleshoot tracking issues across all platforms
Qualifications:
5+ years managing paid digital advertising campaigns at scale
Demonstrated track record of improving measurable business results through paid acquisition (revenue growth, CAC reduction, ROAS improvement)
Strong hands-on experience with Google Ads (Search, Display, Shopping, Performance Max)
Experience managing campaigns on at least one additional platform: Microsoft Ads (Bing), TikTok, YouTube, or Meta
Proven ability to set up tracking (Google Analytics 4, Google Tag Manager) and analyze marketing funnel metrics
Experience with A/B testing, experimentation, and landing page optimization
Strong analytical and quantitative skills; comfortable analyzing data and making evidence-based decisions
Excellent written and verbal communication skills; ability to explain complex concepts clearly to both technical and non-technical audiences
Comfortable working independently in a remote environment with minimal supervision
Highly organized, meticulous with documentation, and disciplined about process
What We're Looking For
The ideal candidate:
Thinks analytically rather than emotionally
Takes ownership of outcomes and learns quickly from both successes and failures
Is naturally curious and continuously seeks improvement
Communicates clearly with both technical and non-technical audiences
Thrives in a fast-moving environment where testing and optimization never stop
What Success Looks Like
Within your first six months, you will have:
Developed a deep understanding of our customer acquisition funnel
Identified the highest-impact opportunities to improve paid marketing performance
Established a consistent cadence of structured experimentation
Improved campaign efficiency across multiple advertising channels
Built strong working relationships with Creative, Product, Engineering, and Analytics
Reduced acquisition costs while increasing marketing-generated revenue
Delivered reporting that helps leadership make better marketing decisions
