Content Creator & Marketing Specialist
We are looking for a creative and marketing-driven Content Creator who can develop engaging content that not only looks good but also supports brand awareness, engagement, and sales.
The ideal candidate understands social media trends, knows how to turn products into strong content ideas, and can think strategically about hooks, storytelling, offers, and customer behavior.
Key Responsibilities Create engaging content ideas for social media, including Reels, Stories, Posts, Carousels, and short-form videos. * Develop creative concepts and scripts for product launches, promotions, campaigns, offers, and brand awareness. * Write strong hooks, captions, CTAs, and marketing copy designed to capture attention and encourage action. * Plan and organize monthly and weekly social media content. * Understand products and transform their features into clear customer benefits and selling points. * Follow current social media trends and adapt them in a way that fits the brand. * Participate in content shoots and help with concepts, shot lists, styling, and video direction. * Work closely with the graphic design, photography, video, e-commerce, and marketing teams. * Generate content ideas based on different marketing objectives such as awareness, engagement, conversion, and sales*. * Create content for seasonal campaigns, sales periods, new collections, and product-focused campaigns. * Review content performance and use results to improve future ideas and campaigns. * Maintain a consistent brand tone, visual direction, and marketing message across all platforms. * Research competitors, market trends, customer interests, and new content opportunities. * Support paid advertising campaigns with creative concepts, scripts, and ad content variations.
Requirements Strong understanding of content creation, social media, and digital marketing. * Creative mindset with the ability to generate fresh and commercially relevant ideas. * Good understanding of customer psychology, sales messaging, and marketing funnels. * Strong copywriting and storytelling skills. * Ability to write engaging scripts for short-form videos. * Familiarity with platforms such as Instagram, TikTok, Facebook, and other social channels*. * Good understanding of trends, hooks, CTAs, engagement techniques, and content formats. * Ability to work in a fast-paced environment and manage multiple campaigns and products. * Strong communication and teamwork skills. * Attention to detail and ability to maintain brand consistency. * Experience in retail, e-commerce, lifestyle, home products, or FMCG is a plus.
Preferred Skills
What We’re Looking ForSomeone who is not only a content creator, but also thinks like a marketer.
You should be able to look at a product and quickly understand:
The right candidate should combine creativity, marketing thinking, strong communication, and an understanding of social media culture.
