We're looking for a Paid Social Executive with strong hands-on experience in performance marketing and customer acquisition. You will manage paid campaigns across Meta, TikTok, Snapchat and X, with a strong focus on mobile app acquisition, conversion optimization and measurable business results.
Reporting remotely to the Senior Digital Marketing Manager, you will be responsible for campaign setup and management, daily optimization, performance analysis, creative testing, tracking, and reporting across Meta, TikTok, Snapchat, X, and other relevant social platforms.
You will play a key role in driving customer acquisition and growth, from app installs through registration, first deposit, and first trade.
Key Responsibilities
- Plan, launch, manage, and optimize paid social campaigns across Meta, TikTok, Snapchat, X, and other relevant platforms.
- Manage campaigns across the full acquisition funnel, from awareness and app installs to registration, first deposit, and first trade.
- Monitor campaign performance and optimize budgets, bids, audiences, placements, and creatives against agreed KPIs.
- Manage and allocate media budgets effectively, identifying opportunities to scale high-performing campaigns and improve acquisition efficiency.
- Develop structured creative testing plans and work closely with Content and Design teams to improve creative performance.
- Analyze campaign and funnel performance to identify trends, opportunities, and areas for improvement.
- Translate performance data into clear, actionable recommendations for campaign and creative optimization.
- Prepare clear weekly, monthly, and campaign-level performance reports.
- Monitor key performance metrics including CPA, CPC, CPM, CTR, conversion rate, ROAS, acquisition cost, and revenue-related KPIs.
- Validate campaign tracking and event delivery across advertising platforms, AppsFlyer, and internal reporting systems.
- Support the testing and implementation of SDK events, pixels, Conversion APIs, deep links, UTM parameters, and attribution setups.
- Identify and investigate tracking or attribution discrepancies and coordinate with relevant teams to resolve them.
- Work closely with Marketing, Creative, Product, Analytics, and Technology teams, as well as platform representatives and external partners.
- Stay up to date with changes in advertising platforms, paid media trends, competitor activity, and financial-services advertising policies.
The Successful Applicant
- 4–5 years of hands-on experience in Paid Social, Performance Marketing, Paid Media, or Digital Advertising.
- Proven hands-on experience managing campaigns through Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, and X Ads.
- Professional fluency in English and Arabic is required.
- Strong understanding of mobile app acquisition, attribution, conversion funnels, and post-install events.
- Experience with AppsFlyer or another Mobile Measurement Partner (MMP) is strongly preferred.
- Experience managing meaningful media budgets and optimizing campaigns against acquisition, conversion, and revenue-related objectives.
- Strong analytical skills, with the ability to translate campaign data into clear insights and actionable recommendations.
- Strong understanding of audience targeting, retargeting, campaign structure, creative testing, and performance optimization.
- Excellent attention to detail, particularly in campaign setup, budget management, tracking, and reporting.
- Working knowledge of pixels, mobile SDKs, Conversion APIs, deep links, UTM parameters, and event tracking.
- Ability to work independently and collaborate effectively with remote, cross-functional teams.
- Experience working with creative teams and translating performance insights into effective creative briefs and testing plans.
- Advanced proficiency in Excel or Google Sheets.
- Experience with Power BI or similar reporting and visualization tools is an advantage.
- Experience in fintech, financial services, trading, investing, e-commerce, mobile apps, or another performance-driven or regulated industry is an advantage.
- Google Ads experience is an advantage but not essential.
What We're Looking For
We are looking for someone who is hands-on, commercially minded, analytical, and comfortable working directly in advertising platforms.
You should be someone who doesn't simply launch campaigns and report on results, but actively looks at the data, identifies what is working and what isn't, tests new approaches, and takes action to improve performance.
If you enjoy paid acquisition, experimentation, numbers, and turning campaign data into growth, we'd love to hear from you.
