About Esposa Group
Founded in 1987, Esposa Group is the most established bridal and evening fashion group in the region, with boutiques across Lebanon, Dubai, Saudi Arabia, and Qatar. Renowned for craftsmanship, creativity, and innovation, Esposa offers a curated selection of Lebanese and international designers, delivering a refined and memorable experience to every bride.
At Esposa, a gown is more than couture; it is a love story told through design, emotion, and craftsmanship.
About the Role
The Marketing Supervisor will be responsible for coordinating and executing 360° marketing initiatives across Esposa Group's luxury brands, including content creation, photoshoots, events, digital campaigns, and brand positioning. This role requires a creative, hands-on, and results-driven professional with strong project management and stakeholder coordination skills.
Key Responsibilities:
1. Strategy & Brand Positioning
· Plan and execute marketing strategies and campaigns.
· Ensure brand differentiation across Esposa, Esposa Privée, and Kristie Romanos.
· Benchmark competitors and develop positioning reports.
· Align brand strategy with business goals.
2. Budgeting & Performance
· Prepare the annual marketing budget, including boosting and social media spend.
· Conduct monthly budget versus actual reporting.
· Monitor campaign ROI and optimize budget allocation.
3. Digital Marketing & Content Oversight
· Approve and supervise the social media calendar for all brands.
· Monitor online sentiment, classify negative feedback, and implement action plans.
· Review and approve the visuals produced by the graphic designer before publishing.
· Lead content strategy development across platforms (Instagram, TikTok, and others).
4. Website & SEO Management
· Approve content uploaded to the website on a sample basis.
· Ensure the website is up to date, accurate, and aligned with the brand.
· Oversee the third-party SEO consultant, their reporting, and strategy alignment.
5. PR, Influencer & Events
· Develop influencer collaboration criteria and partnership terms.
· Approve mood boards, campaign direction, and engagement terms.
· Approve event planning, SWOT analysis, KPI tracking, and post-event reporting.
6. Reporting & Oversight
· Review monthly dashboards for marketing performance.
· Lead meetings with key stakeholders, including the CEO, operations, and finance.
· Supervise junior staff and oversee their work quality and timelines.
7. People Development
· Support the team in training and upskilling initiatives.
· Ensure certifications and personal development plans are implemented.
Required Qualifications
Education & Experience
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; a Master’s degree or MBA is an advantage.
• 5+ years of professional marketing experience, preferably within a marketing or advertising agency, with experience handling client accounts.
• Hands-on experience in 360° marketing activities, including content creation, photoshoot coordination, event planning and execution, and marketing campaigns.
• Proven experience within fashion, luxury, beauty, or premium retail; bridal or couture experience is a strong advantage.
• Demonstrated experience managing a multi-brand portfolio and maintaining clear differentiation between brands.
• Experience operating across the GCC and Levant markets, with a practical understanding of consumer behaviour in Lebanon, the UAE, and KSA.
Technical Skills
• Full ownership of an annual marketing budget, including monthly budget versus actual reporting and ROI-based reallocation.
• Strong command of social media and content strategy across platforms, including paid social and boosting strategy.
• Experience briefing, appointing, and managing external agencies, PR partners, SEO consultants, and freelancers.
• Working knowledge of website content management, e-commerce, and SEO fundamentals sufficient to direct and evaluate a third-party consultant.
• Confident with performance data and dashboards (Google Analytics, platform insights, campaign reporting) and able to present findings to executive stakeholders.
• Event and production experience, including planning, budgeting, and post-event evaluation.
• Advanced Microsoft Office skills, particularly Excel and PowerPoint for budgets, dashboards, and executive presentations.
Leadership & People Management
• Proven ability to lead, coach, and develop a marketing team, including setting objectives and reviewing work quality and timelines.
• Ability to guide and develop team members, provide constructive feedback, and support their professional growth.
Languages
• Fluent written and spoken English and Arabic; French is an advantage.
Personal Attributes & Competencies
• Strong leadership, ownership, and initiative.
• Strategic thinking with a hands-on, results-oriented approach.
• Excellent organizational skills and attention to detail.
• Strong communication, client relationship, and stakeholder management skills.
• Creativity, brand storytelling, and a refined aesthetic sensibility appropriate to a luxury bridal and eveningwear house.
• Ability to manage multiple projects, prioritize deadlines, and work effectively in a fast-paced environment.
