Head of Email & Retention Marketing
Oktober · Shopify retention agency · Remote across Europe · Full-time · Monthly in-person time in Amsterdam preferred.
Oktober runs email and retention marketing for more than fifty Shopify scale-ups: email, SMS, loyalty and customer journey work, all pointed at lifetime value. The team has more than doubled in the last few months, and delivery still runs through the founder. This seat takes it over.
You own client delivery end to end: the work, the leaders who make it, and the client relationships, so quality and retention hold at twice the size, without the founder in the room. It is a craft-led leadership seat. You take it because you know what excellent retention work looks like and can teach that bar to team leads.
What you'll own
- Delivery performance and quality across the Retention and Design functions, with your own retention expertise raising the bar on both
- Leading and developing 3 to 6 team leads, and through them a delivery organisation of 40+ people, reporting straight to the founder
- The client relationship and first escalation point for every account outside the founder's named portfolio, coaching resolutions back into the pods
- Portfolio-level retention and churn, with delivery-wide goals for revenue, retention and quality set with the founder
- Delivery process and playbooks, including where AI enters the workflow
- Senior hiring, the career ladder co-owned with People & Culture, and a voice in strategy as the company scales
Non-negotiables
- 8+ years leading a delivery or client services function at an email or retention focused agency
- You have personally driven, or been deep inside, scaling a team from roughly 40 to 70+ people, or about €3M to €10M+ in revenue
- Deep retention craft: flows, campaigns, segmentation, deliverability and lifetime value mechanics
- You lead leaders, not just individual contributors
- Client presence under pressure: you can sit in a bad meeting, take responsibility, and keep the account
- Based in Europe, with monthly in-person time in Amsterdam preferred, quarterly at minimum
What you'll get
A direct line to the founder with genuine budget authority. Full say over your own team structure. The clearest path to COO Oktober can offer.
An executive coach and a leadership development budget. A sharp, fast-moving team that cares about the craft. Competitive salary and generous time off.
