Craft:Job Description:Growth Marketing Manager, New Games
Location: Stockholm, Sweden (On-site)
Craft: Marketing
Employment type: Full time
Build the growth engine for King’s next hitNew Games is where King explores what is next: new game ideas, new player experiences and new ways to grow. We are looking for a Growth Marketing Manager to sit at the heart of one of our New Games teams and help turn early concepts into games players want to discover, try and keep playing.
This is not a traditional, campaign-led marketing role. You will be an embedded, hands-on growth partner from the earliest stages of development - working alongside Product, Design, Engineering, Analytics and Creative to make smarter bets, test them quickly and learn faster.
You will bring a growth-hacker mindset: spot an opportunity, form a sharp hypothesis, build the test, read the signals and decide what happens next. Some experiments will not work. That is part of the job. What matters is the quality and speed of the learning, and how you turn it into a better game and a stronger route to market.
This is a high-autonomy individual-contributor role for someone who enjoys doing, not delegating. You will be broad across marketing, comfortable picking up work wherever it is needed, and excited to use AI tools to increase the pace and quality of your output. One week you might shape a player proposition, the next launch a creative test, interrogate funnel data or streamline how the team learns from experiments.
If you want to help build a game from concept - and get meaningful marketing tests into market within weeks - this could be your next move.
Your role within the KingdomAs Growth Marketing Manager, New Games, you will:
*What You Will BringExperience and mindset Experience in growth, performance, product, brand or consumer marketing within games, entertainment, apps or another digital consumer business. * A demonstrable bias for action: you can take an ambiguous problem, create a plan and deliver a useful first version quickly. * A test-and-learn mentality. You are comfortable taking smart risks, learning from setbacks and changing course when the evidence says to. * Strong commercial and analytical instincts, with the ability to turn data into practical next steps. * Comfort working in a fast-moving, start-up-like environment where priorities evolve and there is no large support team behind every task. * Confidence collaborating across disciplines and influencing stakeholders with different perspectives. * Hands-on experience with AI tools, or strong curiosity and evidence that you actively use them to improve how you work.
Games and player understanding
*Who You Are*You are likely someone who:
Why New Games at King?You will have the freedom and proximity of a small, ambitious game team, paired with the reach, craft and player understanding of King. Your work will shape real product decisions early when insight, creativity and a great experiment can have an outsized impact.
Come help us make the next generation of King games impossible to ignore.
*About King*With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world. For more than 20 years, we have created iconic games including Candy Crush and Farm Heroes Saga. King is part of Microsoft, with Kingsters based in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta.
*About King*With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. Around 200 million people play a King game every month. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.
