Company Description
Come help us create a better everyday life for the many people. That’s the IKEA vision. We do that by offering a wide range of home furnishings with good design and function at prices so low that many people will be able to afford them.
Purpose:
To inspire and surprise visitors by presenting and communicating the IKEA home furnishing offer with strong visual impressions that exceed visitors’ expectations. This will strengthen the IKEA Brand and convert more visitors into customers.
To develop and inspire the Com&In team and other store functions in securing that store communication completes and amplifies the shopping experience and range presentation through IKEA visual and verbal identity thereby contributing to building consumers' perception of the IKEA Brand in the local market as unique and consistent.
Accountabilities:
- Lead, inspire and challenge the Com&In team and other functions in the store to strengthen the uniqueness and consistency of the IKEA identity in store communication.
- Lead the process of planning and implementing store communication to ensure that it conveys the benefits of the IKEA Concept, completes and enhances range presentation by using proven solutions, best practices, guidelines and national directions.
- Develop, implement and evaluate store communication strategies that support a convenient shopping experience by using the knowledge about life at home and shopping behavior in the local market.
- Actively support in developing the department action plan with store communication initiatives that are focused on growing the business and support long-term profitability and execute agreed plans in close co-operation with other functions.
- Actively contribute to the network of store Graphic Communication Leaders and share proven solutions, best practices and guidelines with the Com&In team in the store.
- Set clear expectations and standards regarding routines and responsibilities, work together with the Com&In team and other store functions, act quickly to exploit commercial opportunities and understand the impact of your actions on the financial results.
- Secure high standards for good visual balance and consistency, quality and simplicity, cost-efficiency and sustainability in producing and implementing all store communication.
- Keep up to date and knowledgeable about home furnishing, communication and retail design trends in order to support the Com&In Manager in facilitating workshops to generate creative directions that inspire and surprise store visitors through the IKEA visual and verbal identity.
- Secure succession planning by constantly searching for potential candidates.
- Keep visitors in mind and minimize disruption when working on the shop floor.
Qualifications and experience :
- Bachelor’s degree in Graphic or any related filed
- Experience of visually expressing a brand identity.
- Commercial and visual competence with a keen eye for aesthetics.
- Experience of working in a fast retail environment.
- Proven customer-focused mindset.
- Retail and home furnishing experience.
Additional Information:
- Ability to combine commercial, aesthetic and practical skills.
- Ability to work together with others in a team.
- Confident in approaching and communicating clearly with different people in various situations.
- Have a flexible hands-on approach to responsibilities and an ability to meet set deadlines.
- Ability to visualise and present ideas
