Role Description This full-time on-site Media Buyer role at Mooncrest Labs focuses on managing paid acquisition for Shopify DTC brands and EdTech SaaS products. The Media Buyer plans, executes, and optimizes campaigns across digital channels such as Meta, Google, TikTok, and other performance platforms. Daily responsibilities include building and testing media plans, setting up campaigns and ad groups, monitoring performance, and making data-driven bid, budget, and creative adjustments to achieve ROAS, CAC, and LTV targets. The role collaborates closely with growth, creative, and product teams to align media strategy with funnel objectives, develop audience segmentation, and coordinate landing page experiments. The Media Buyer also reports on performance, maintains clear documentation of tests and learnings, and continuously researches platform updates, competitors, and best practices to improve efficiency and scale.
Qualifications
- Strong media planning skills, including channel selection, budget allocation, and campaign structuring for Shopify DTC and SaaS funnels.
- Excellent analytical skills to interpret performance data, build dashboards, and make data-driven optimization decisions.
- Experience in media strategy, including testing frameworks, audience segmentation, and creative strategy aligned with growth objectives.
- Effective communication skills for collaborating with cross-functional teams, presenting insights, and documenting campaign learnings.
- Hands-on media buying experience on major digital platforms (e.g., Meta Ads, Google Ads, TikTok Ads), including setup, tracking, and optimization.
- Familiarity with Shopify, SaaS growth metrics, attribution tools (e.g., Google Analytics, pixel-based tracking), and A/B testing methodologies.
- Ability to work on-site in the Casablanca Metropolitan Area, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, Data Analytics, or related field, or equivalent practical experience; prior performance marketing experience in DTC or EdTech is an advantage.
