xHeron is building the Service-as-Software company for short-term rental operators. We own the outcome, the responsibility, and the industry standards. Traditionally, operators had two options: build and manage an internal 24/7 operation or hand over the business to a full-service property manager. We take on the operating scope directly, serving the most critical part of any hospitality business at scale: Guest Operations.
We bootstrapped to high six figures ARR in 18 months, across 500+ units, and have just closed our Pre-Seed. We're setting out to define the new standard for how short-term rental operators run their business.
Tasks
The Role
You'll be xHeron's first commercial hire, working directly with Cedric (CEO). Your mission: own and scale outbound sales into our core ICP end-to-end, from first touch to signed contract, and turn what works into the GTM engine.
This isn't a role where you inherit a polished motion, but you're not starting from zero either. We know our ICP and have already closed customers ourselves. What's missing is a scalable system to identify, contact, and sell to them, and that's exactly what you'll build with the CEO: lead generation, qualification, and closing, end-to-end. You'll be critical to xHeron's growth.
There's no ceiling on this. Prove the motion, and you decide what's next: Head of Growth, Head of Expansion, Head of Customer Success. Where you are in 12 months is up to you.
What You'll Own
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Outbound & full-cycle ownership: Build and manage outbound campaigns end-to-end, from list building through messaging and iteration.
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Automated account & prospect research: Build an automated scoring system that uses signals and AI to prioritize accounts and prospects, powering personalized, individualized outreach at scale.
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Creative lead generation: Find and build creative ways to scrape, score, and validate leads, combining automated data pipelines with unconventional sources and channels.
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GTM systems ownership: Own the GTM tools, systems, and data.
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Performance & iteration: Track performance, kill what doesn't work, and scale what does.
Requirements
What Makes You a Great Fit
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You have 2+ years of experience in a high-agency environment: early-stage startup, sales, or similar.
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You're entrepreneurial: you operate like a founder, figuring things out and creating your own path.
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You're a hunter: you know how to build a pipeline without warm inbound.
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You can sell: you build trust with buyers, run a full cycle, and close, from first touch to signature.
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Comfortable owning CRM hygiene and turning activity into reporting.
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You're a native German speaker.
You May Not Be a Great Fit If
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You want a pipeline handed to you rather than generating your own.
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You need detailed instructions and shy away from taking responsibility.
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You only want the "strategic" parts and skip the prospecting and the unglamorous grunt work.
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You've never carried a quota or closed deals end-to-end.
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You're not interested in transitioning into a leadership role.
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You're looking for a defined 9-to-5.
Benefits
Why Join xHeron
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Real ownership: you're not running someone else's process, you're building the GTM engine.
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Direct founder access: you'll work shoulder-to-shoulder with the CEO, with visibility into the entire business.
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We invest in our own: we'd rather promote you into that leadership role than hire someone more senior over you later.
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Upside: VSOP alongside salary; you're building this with us.
Our Process
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Intro call (30 min): a conversation with Cedric about your background, what you've closed, and why this role.
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Take-home case study: a short exercise that mirrors the kind of GTM problem you'd actually be solving here.
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Case study interview (1 hour): you walk us through your thinking, not just the final numbers.
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Culture fit (30 min): meet both Founders and make sure it's a fit both ways.
