Role Summary
The Digital Business Manager is responsible for the commercial success and continuous development of Nakhal’s B2C digital business. The role oversees the performance of Nakhal’s website and digital channels, driving online revenue growth by optimizing customer experience, product offering, pricing, content, and conversion. Working cross-functionally with Marketing, Product, Revenue, IT, and Operations, the Digital Business Manager ensures the digital platform remains competitive, customer-centric, and commercially effective.
Key Responsibilities
- Own the commercial performance of Nakhal’s B2C website and digital sales channels.
- Ensure all products, prices, content, promotions, and online services are accurate, competitive, and up to date.
- Continuously improve website UX/UI, customer journey, booking flow, and conversion rates.
- Monitor and analyze key digital KPIs including traffic, conversion, revenue, average order value, bounce rate, and ROI.
- Identify opportunities to increase online sales, customer engagement, and profitability through data-driven initiatives.
- Collaborate with Marketing to improve SEO, digital campaigns, customer acquisition, and online visibility.
- Work with Product, Revenue, Operations, and IT teams to launch new products, promotions, features, and website enhancements.
- Prioritize and manage the digital development roadmap to support business objectives.
- Monitor market trends and competitors to ensure Nakhal maintains a leading digital presence.
Qualifications & Experience
- Bachelor’s degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field.
- Minimum 4–6 years of experience in e-commerce, digital business, online travel, or digital product management.
- Strong understanding of digital analytics, UX/UI, conversion optimization (CRO), SEO, and online merchandising.
- Experience with CMS platforms, Google Analytics (GA4), and digital performance reporting.
- Strong commercial, analytical, and project management skills.
- Excellent communication and cross-functional collaboration abilities.
Key Success Indicators
- Growth in online revenue and profitability.
- Increased website traffic and conversion rate.
- Improved customer experience and booking completion.
- Accuracy and competitiveness of online products and pricing.
- Successful delivery of digital enhancements and business initiatives.
- Continuous improvement in website performance and customer engagement.
IF INTERESTED, PLEASE APPLY ON OUR WEBSITE www.nakhal.com/About/Apply
