About Tribe XTribe X Digital is a premier, global performance agency that sits at the intersection of luxury aesthetics and digital science. We don’t just manage campaigns; we architect end-to-end digital experiences for the world’s most prestigious hospitality brands, luxury real estate developers, and disruptive tech startups.
With a footprint spanning Amsterdam, Dubai, and Cairo, we operate as a high-octane extension of our clients' teams. Our work is defined by a "zero-ego" commitment to excellence, utilizing AI-powered advertising, bespoke content creation, and data-driven strategy to transform brand presence into measurable global impact. At Tribe X, we are building the future of luxury marketing, one pixel-perfect, ROI-positive campaign at a time.
Role OverviewThe Creative Director (Copy) leads the storytelling craft, shaping how brands speak, sound, and make people feel.
At Tribe X, words are more than language. They’re direction, emotion, and clarity. The Creative Director (Copy) turns insight into language that moves, from a 3-second hook to a full brand masterpiece.
They combine creativity, precision, and cultural fluency with a digital-first mindset understanding how tone, rhythm, and message evolve across mediums, from film to feed, script to caption, billboards to website homepages.
They guide the writing team, define the brand’s voice, and ensure every message connects clear, emotional, and true to the brand’s purpose.
What You’ll DoDefine and Guard the Brand Voice
- Turn research and strategy into a single, ownable brand voice with tone notes that guide all writers.
- Capture nuance across formats and regions, balancing luxury with accessibility and depth with simplicity.
- Protect message clarity, emotional resonance, and brand integrity across all channels: digital, social, film, print, and experiential.
Lead Digital-First Storytelling Across Mediums
- Approach every brief with a platform-aware mindset, understanding how a story travels across digital and traditional touchpoints.
- Shape narratives that adapt from scroll-stopping lines to immersive films to meaningful long-form content.
- Ensure writing decisions are informed by audience behavior, platform rhythm, and cultural context.
- Push for ideas that perform in feeds and stand tall on billboards without losing voice or soul.
Direct Copy Development
- Turn research into a core proposition and message hierarchy knowing what leads, what supports, and what stays quiet.
- Run writing sessions, refine scripts and headlines, and choose which directions advance to Creative Director review.
- Deliver writing that’s structurally sound, emotionally intelligent, and execution-ready.
Deliver Work That’s Ready to Publish
- Own the copy pipeline from first draft to final proof.
- Ensure all work is clear, compliant, concise, and on schedule.
- Deliver multiple tone options and headline/script directions for review, each with a clear rationale.
Build a Culture of Learning
- Save and catalog great lines, high-performing copy, and learnings from live campaigns.
- Feed insights back into tone guides and briefing templates to continually sharpen the craft.
- Contribute to the evolution of the Tribe X writing system, how we brief, review, and scale great language.
Lead and Develop Writers
- Manage and mentor the copy team, set priorities, give timely feedback, and elevate taste.
- Coach writers to think beyond words: audience, behavior, and purpose first.
- Build a writing culture rooted in curiosity, clarity, and relevance.
Must-HaveWhat You Bring (Qualifications):
- * 10+ years of experience in copywriting and creative direction within digital-first or integrated agencies.
- Proven ability to craft and lead writing across luxury, lifestyle, and purpose-driven brands.
- Deep understanding of how language performs across formats, social, film, web, CRM, OOH, and experiential.
- A digital-first mindset: you understand algorithms, attention spans, and the creative possibilities of every platform.
- Proven track record mentoring writers and owning tone-of-voice development.
- Fluency in audience behavior and the psychology of persuasion and storytelling.
Nice To Have
- * Experience writing for Gulf and global audiences.
- Exposure to performance data and creative testing.
- Background in journalism, screenwriting, or brand storytelling.
Success in This Role Looks Like
- * Copy reads differently because it thinks differently. It is built for how people actually consume.
- Each brand’s voice is distinct, flexible, and alive across every channel.
- Writers grow sharper, thinking strategically before they write creatively.
- Creative work lands emotionally and performs measurably.
- Tribe X becomes recognized for language that feels effortless, brand-aligned, emotionally intelligent, and intentional.
Why You’ll Love It HereAt Tribe X, we champion impact without ego by fostering a high-performance environment where your voice matters and your ideas scale. You will work at the edge of what is next as we use the latest AI and martech tools to solve complex challenges for premium global clients. Joining our team means tapping into a global pulse where the flexibility of a hybrid remote culture meets the high-octane energy of a world-class agency. We are built to grow and we invest deeply in your evolution because if you have the drive to lead, we provide the platform to make it happen.
Apply NowIf you are ready to bring your expertise to a team that values sharp thinking and effortless execution, let’s talk. We are looking for the restless and the bold to help us build what is next. Send us your work and start the conversation.
