We’re Hiring | Country Manager – Saudi Arabia
FMCG | Confectionery
We are looking for an experienced Country Manager to drive sales growth, strengthen distributor performance, and expand our confectionery brands across Saudi Arabia.
This role requires a commercially focused leader who combines market development experience with hands-on follow-up on sales, distribution, inventory, and in-store execution.
In this role, you will:
- Deliver sales targets: Achieve agreed sales objectives, monitor sell-in and sell-out performance, and implement actions to support sustainable growth.
- Strengthen brand presence: Improve product availability, shelf visibility, and brand representation across targeted points of sale.
- Manage distributor performance: Lead the distributor relationship, review performance, and ensure execution of agreed sales, distribution, and marketing plans.
- Maintain healthy inventory: Monitor stock levels, stock coverage, inventory ageing, and expiry exposure to reduce slow-moving products and returns.
- Coordinate stock redistribution: Work with the distributor to move stock between regions and customer accounts according to demand and sales performance.
- Oversee trade marketing activities: Ensure effective execution of sampling campaigns, gondola displays, promotional offers, and other in-store activations.
- Expand market coverage: Increase distribution across priority regions, sales channels, and target outlets.
- Monitor market developments: Track competitor products, pricing, promotions, and distribution activity, translating findings into commercial opportunities.
- Report performance and actions: Prepare regular reports covering sales, inventory, distribution, returns, and promotional results, with clear corrective actions.
- Develop the Saudi business: Identify and execute opportunities to grow sales, develop new accounts, and strengthen the company’s market position.
We’re looking for someone with:
- Proven experience in FMCG sales or commercial management within Saudi Arabia; confectionery experience is strongly preferred.
- A successful track record in distributor management, sales delivery, and market development.
- Strong knowledge of modern trade, traditional trade, and wholesale channels.
- The ability to interpret sales and inventory data and turn insights into practical action.
- Strong negotiation, relationship management, and communication skills.
- Willingness to conduct regular market visits and travel across Saudi Arabia.
