Job DescriptionAt Hilton Abu Dhabi Yas Island, a Cluster Social Media Coordinator is responsible for creating, managing, and optimizing engaging digital content across the hotel’s social media platforms. This role plays a key part in strengthening brand presence, driving guest engagement, promoting hotel offerings, and supporting revenue-generating campaigns through compelling storytelling and visual content.
Responsibilities
- * Plan, create, and publish high-quality content (images, videos, reels, stories, captions) for platforms such as Instagram, Facebook, LinkedIn, and others as relevant.
- Capture on-site photo and video content showcasing rooms, dining, experiences, events, staff, and guest moments.
- Write engaging, on-brand captions and short-form copy aligned with the hotel’s tone of voice.
- Execute the social media content calendar in line with marketing campaigns, seasonal promotions, and brand guidelines.
- Support launches of hotel offers, events, F&D promotions, and partnerships through social media.
- Stay up to date with social media trends, formats, and platform updates relevant to hospitality.
- Community Management
- Monitor social media channels daily and respond to comments, messages, and reviews in a timely and professional manner.
- Engage with followers to build community, encourage user-generated content, and enhance brand loyalty.
- Performance Tracking & Reporting
- Track performance metrics such as reach, engagement, follower growth, and content performance.
- Prepare regular reports with insights and recommendations for improvement.
- Basic graphic design skills
- Experienced with latest AI tools for content creation and editing
- Coordinate with external agencies, influencers, or photographers when required.
- Ensure all content reflects brand standards and hotel values.
Qualifications
- * Excellent written, spoken and read English proficiency
- Previous Marketing experience in a similar environment (hospitality, agency or airlines)
- Excellent verbal and written communications skills – confident and effective verbal and written communicator
- Strong interpersonal skills to enable communication to wide audience and manage relationships
- Strong understanding of local market
- Creative and ideas orientated
- Positive, enthusiast and team player
- Excellent organizational and planning skills
- Ability to work under pressure at all times
